Sourced from natural Madagascan vanilla, the premium vanilla flavored vodkais back in market following a 15-year hiatus
GREY GOOSE® LA VANILLE RETURNS FOR THE HOLIDAYS
Hamilton, Bermuda – September 13, 2018 – GREY GOOSE® vodka announces today the reintroduction in the United States of GREY GOOSE La Vanille flavored vodka (SRP $29.99) for the first time in 15 years. GREY GOOSE Cellar Master François Thibault was inspired by the original recipe and is bringing this highly-sought after flavor back just in time for the holidays. Available in market for a limited time only, the revived iteration is made by blending GREY GOOSE vodka with natural vanilla flavors sourced from beans harvested in Madagascar.
After its successful run years ago, GREY GOOSE drew the production of La Vanille to a close with a heavy heart to focus on core flavors. However, bartenders never stopped asking for the expression and it has remained a popular cult flavor ever since – a treasured bottle stored on the back bar. Vanilla is now a top-selling flavor in the spirits category – growing by 40% year over year – and demand for this premium vanilla flavored vodka has never been greater.
“For years, bartenders have been telling me about their creative cocktail recipes inspired by GREY GOOSE La Vanille when it first launched 15 years ago. We’re excited that it will once again be back on shelves and behind bars for a limited time and look forward to giving the bartending community a chance to resurrect some of those bygone recipes this holiday season,” said Joe McCanta, GREY GOOSE Global Ambassador.
With no added sugar, the creation of GREY GOOSE La Vanille is a testament to the brand’s continued commitment to premium ingredients. GREY GOOSE La Vanille is comprised of the same soft winter wheat from Picardy and natural spring water from Gensac-La-Pallue that is used in GREY GOOSE vodka. It is then blended withnatural vanilla flavors from beans harvested in Madagascar to create bold caramelized and toffee notes
The ethereal essence of GREY GOOSE La Vanille lends itself well to seasonal cocktails, from the GREY GOOSE La Vanille Spritz to the GREY GOOSE La Vanille Espresso Martini Cocktail – a delicious twist on a cocktail classic to keep the holiday celebrations going through the end of the night.
The brand has long anticipated the return of GREY GOOSE La Vanille and is delighted to finally be able to share it once again with the bartenders and cocktail aficionados patiently waiting alongside.
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About GREY GOOSE Vodka
Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardy region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, that is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients.
From field-to-bottle, the expertise of the GREY GOOSE Cellar Master, François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE® Vodka, GREY GOOSE® Interpreted by Ducasse, GREY GOOSE® La Poire, GREY GOOSE® L’Orange, GREY GOOSE® Le Citron, GREY GOOSE® VX Spirit Drink. www.greygoose.com
The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
©2018. GREY GOOSE, THE GEESE DEVICE AND THE GREY GOOSE TRADE DRESSES ARE TRADEMARKS. ALL OTHER MARKS ARE TRADEMARKS OF THEIR RESPECTIVE OWNERS. VODKA 40% ALC. BY VOL; FLAVORED VODKAS 40% ALC. BY VOL. DISTILLED FROM FRENCH WHEAT;