BACARDÍ Añejo Cuatro launches in UK

BACARDÍ® RUM SHAKES UP THE DARK SPIRITS WORLD WITH THE INTRODUCTION OF NEW BACARDÍ CUATRO

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Hamilton, Bermuda April 4th, 2018 -- BACARDÍ® rum, the world’s most awarded rum, today introduced BACARDÍ Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots). The new premium rum is barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years and has flavours of mild vanilla, toasted oak, clove and honey.

As the luxury trend within the spirits industry continues to grow, more and more, spirits enthusiasts are looking to trade-up and are expecting more premium, exceptional experiences. While rum was often only thought of as a spirit to be mixed in tropical drinks, BACARDÍ Cuatro will shed that image and introduce consumers to a more sophisticated, complex side of rum.

“The future of rum is bright, and we are excited to introduce an accessible entry point to premium rums with BACARDÍ Cuatro,” said Sarah Doyle, Vice President - Europe, for BACARDÍ rum. “As people become more adventurous and aware of what they drink, we think now is the perfect time to spark conversation about the versatility and enjoyability of the BACARDÍ rum portfolio among a new generation of LDA drinkers.”

BACARDÍ is one of the oldest and most respected rum brands in the world, with more than 156 years of history and heritage. For the family-owned brand, rum is more than about business, it’s personal as a family name is proudly displayed on every bottle – as exemplified through generations of expert craftsmanship and authenticity, BACARDÍ has all the ingredients, deep history, and heritage to lead the premiumization of the rum category.

BACARDÍ Cuatro has been created in collaboration with BACARDÍ rums deeply knowledgeable Maestros de Ron (Master Blenders), who shape and craft all the products in the BACARDÍ portfolio. The brand’s Maestros de Ron are carefully chosen and trained under the stewardship of seven generations of rum-making expertise.

BACARDÍ premium rums are barrel aged undisturbed in tropical climates for a minimum of the number of years stated on the labels. Maturation occurs faster in warmer regions, which means BACARDÍ rums tend to age faster than most whiskies, which are typically aged in cooler climates. BACARDÍ rums often boast the same level of depth and character as a whisky that is aged twice or three times as long.

For more information on BACARDÍ rum and cocktail recipes, visit www.BACARDI.com.

 

About BACARDÍ Rums

In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to invent some of the world's most famous drink recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada, and the BACARDÍ Presidente. BACARDÍ rums have won more than 550 awards for quality and taste making BACARDÍ the world's most awarded rum. Today, BACARDÍ rum is made in Puerto Rico and Mexico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.BACARDI.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.

©2018. BACARDÍ, ITS TRADE DRESS AND THE BAT DEVICE ARE TRADEMARKS OF

BACARDÍ & COMPANY LIMITED.

BACARDI U.S.A. INC, CORAL GABLES, FL. 40% ALC. BY VOL.

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