BACARDÍ® LAUNCHES NEW GINGER FLAVOURED RUM

BACARDÍ Ginger gold rum available from September

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[LONDON – 06 SEPTEMBER 2018] – BACARDÍ® rum, the world’s most awarded rum, today announces the launch of BACARDÍ Ginger, a golden rum infused with ginger flavours for a mouth-watering sweet and spicy taste.

The aromatic flavour of ginger has been a staple in kitchens worldwide for years and is now about to become a mainstay in the drinks cabinet. BACARDÍ Ginger is best enjoyed with mixers such as cola or lemonade, which allow the distinctive flavours of the ginger to shine through.

Demand for flavoured spirits continues to grow and is set to be the next big trend to hit the rum category, thanks in part to the recent surge in popularity of pink and flavoured gins.[1] BACARDÍ Ginger offers a high-quality flavoured rum offering for spirits drinkers who are excited by innovative new tastes and experiences.

“There is a real opportunity within the golden rum segment, which is growing faster than white, dark or spiced rums,”[2] says Sarah Doyle, Vice President – Europe, for BACARDÍ rum. “We know that spirits drinkers are looking to experiment with new and interesting flavours and we have introduced BACARDÍ Ginger as a response to this demand. We are excited for people to try this distinctive new flavour!”

BACARDÍ Ginger has been crafted by the Maestros de Ron, who shape and craft all the products in the BACARDÍ portfolio using their sense of sight, taste and smell, to ensure the quality of the spirit meets BACARDÍ standards. The brand’s Maestros de Ron are carefully chosen and trained under the stewardship of seven generations of rum-making expertise.

One of the oldest and most respected rum brands in the world, BACARDÍ has more than 156 years of history and heritage. For the family-owned brand, rum is more than about business, it’s personal, with a family name proudly displayed on every bottle. This is exemplified through generations of expert craftsmanship and authenticity.

 

Available at all major retailers with a RRP of £16.99

For more information on BACARDÍ rum and cocktail recipes, visit www.BACARDI.com

For press enquiries please contact bacardiUK@ogilvy.com.

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NOTES TO EDITORS:

About BACARDÍ® Rum - The World’s Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo BACARDÍ Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ® Piña Colada and the BACARDÍ Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 674 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. 

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[1] Source: Nielsen MAT to March 108

[2] Source: Kantar Alcovision 52wk Aug’17; Nielsen MAT Dec’17; CGA MAT Nov’17

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