16 September 2026
BACARDÍ® Rum Returns for a Fourth Year as the Official Spirits Partner of the 2026 MTV VIDEO MUSIC AWARDS (“VMAs”), Celebrating the Return of Best Dance Category After a 7-Year Hiatus
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Latest News
15 September 2026
PATRÓN TEQUILA LAUNCHES AGAVE MASTERS™ A GLOBAL ADVOCACY PROGRAM BUILT TO RAISE THE BAR
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Cinco de Mayo Cocktails: PATRÓN Tequila Recipes to Celebrate
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3 Easy Margarita Recipes with PATRÓN Tequila For Labor Day
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31 August 2026
GREY GOOSE® VODKA Toasts the US OPEN®with Josh Hart, New York's Ultimate Baller
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Music
20 August 2026
Volume Up: BACARDÍ RUM brings Casa BACARDÍ to All Points East and LIDO with a DJ Line-up Led by Tash LC, Facta and Jjess
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18 August 2026
Nominations Revealed for 2026 MTV Video Music Awards, BACARDI Rum Returns for the 4th Year as the Official Spirits Partner
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Consumer
12 August 2026
PATRÓN® TEQUILA Continues its Transparency Campaign, Asking Drinkers What's Actually in their Tequila
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3 August 2026
PATRÓN® TEQUILA Toasts the World Premier of Aron Piper's new Single at Exclusive Celebration in Ibiza
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30 July 2026
BACARDÍ® Rum Brings CASA BACARDÍ to Lollapalooza and Streaming Audiences Everywhere
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22 July 2026
PATRÓN® Tequila Served Up A One-Day-Only Cocktail Parlor & Creamery Celebrating What's Not In Its Tequila
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21 July 2026
MARTINI AND CRAZY PIZZA BRING MODERN ITALIAN APERITIVO TO ICONIC DESTINATIONS ACROSS EUROPE
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Music
15 July 2026
PATRÓN® TEQUILA and Becky G Debut our Rainwater Project Limited-Edition PATRÓN Silver Inspired by a Simple Belief: Every Drop Counts
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Lifestyle
6 July 2026
BACARDÍ® Rum Earns Five Medals at the 2026 San Francisco World Spirits Competition
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Lifestyle
1 July 2026
BOMBAY SAPPHIRE® IS THE ULTIMATE 'SOMETHING BLUE BEFORE I DO' FOR SUMMER WEDDING SEASON
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26 June 2026
ABERFELDY® and Fashion Council Germany Partner to Celebrate Craftsmanship and Heritage
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Events and Campaigns
25 June 2026
Tequila CAZADORES® Uncorks Its First-Ever Infused Tequila
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Sport
18 June 2026
DEWAR’S SCOTCH WHISKY Celebrates the Start of the 126th U.S. Open with the Sixth Edition of the Champions Edition 19 Year Old Whisky
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Lifestyle
9 June 2026
Jonathan Bailey Steps into his New Role as the MARTINI Man
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Sustainability
3 June 2026
BOMBAY SAPPHIRE® Distillery Recognised as Environmental Leaders for Conservation Efforts by Tandem Global
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Events
29 May 2026
Douglas Booth, Annie Doble and Guests Bring a Touch of ‘Nautical Chic’ Sytle to Ibiza as they Attend an Exclusive Partnership Showcase Presented by E1 and BOMBAY SAPPHIRE
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Events
27 May 2026
Baccarat and DEWAR'S Blended Scotch Whisky Return to the Tony Awards with the Revival of their Iconic Speakeasy Experience
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Sport
26 May 2026
E1 AND BOMBAY SAPPHIRE Ignite Ibiza: BOMBAY SAPPHIRE Unveil new Partnership with DJ Ion Steve Aoki's E1 Racing Team
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Films
13 May 2026
GREY GOOSE® Berry Rouge Brings French Pâtisserie Culture to Life this Summer with Zoe Saldaña, Berry-Inspired Creations by Dominique Ansel, and Curated Sounds by Andre Power
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