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[Hamilton, Bermuda – 10 July 2018] – Today, BOMBAY SAPPHIRE® gin announces its upcoming event, ‘CANVAS’ – a destination designed to inspire creative self-expression that will be live in the UK between 18and 21July in Shoreditch, London.
Guests to CANVAS will have the opportunity to join a group of 12 international artists – both emerging and established – in the transformation of a space from a blank canvas into a living work of art. The artists will create evolving works of art over the course of the four-day event, using the floors, walls and furniture of the venue as their canvas. The event will also offer guests the chance to explore the endless possibilities for creative personal twists on BOMBAY SAPPHIRE gin cocktails.
UK artists who will contribute to the creative event include signwriter and glassgilder Alex May Hughes, illustrator and designer Josh McKenna, and graphic artist Supermundane, who will be joined by fellow creatives and artists from Spain, Germany and The Netherlands.
Artist Supermundane comments; “The joy of working with BOMBAY SAPPHIRE is the amount of things you can take as inspiration, from the plants and spices of the botanicals to the famous colour of the bottle. For CANVAS I have taken inspiration from all of this to create an immersive artwork that I hope, along with the 11 other artists, will inspire the people who visit CANVAS and see the creative process for themselves.”
On arrival, guests to CANVAS will be invited to stir their creativity at the BOMBAY SAPPHIRE and Tonic Wall which features a range of G&T-on-tap options. Guests will select from one of four colours and flavours, and will complete the cocktail at the pick-your-own garnish garden.
At the bar, mixologists will serve the CANVAS cocktail; a white-coloured BOMBAY SAPPHIRE cocktail designed with creativity in mind. Guests will then be invited to enter the ‘Cocktail Finishing Studio’ to pick up a brush and personalise their cocktail with flavoured edible paints that have been designed to complement the botanicals found in BOMBAY SAPPHIRE.
“CANVAS will be a completely interactive experience and a celebration of international cocktail creativity. From the BOMBAY SAPPHIRE and Tonic Wall to the live artwork being created in front of their eyes, Londoners will witness something completely unique across each night of the event, as the space evolves from a blank canvas to a colourful work of art”, says Renaud de Bosredon, BOMBAY SAPPHIRE UK Brand Ambassador.
Tickets are priced at £10 and can be purchased by visiting www.bombaysapphirecanvas.com. As part of the global mission to Stir Creativity, BOMBAY SAPPHIRE will donate all ticket sales proceeds from the CANVAS London event to charity Developing Artists.
Throughout 2018, BOMBAY SAPPHIRE will work with dozens of emerging and established artists at CANVAS events across Europe, taking place in the UK (Manchester), Germany, Netherlands, Belgium, France and Spain. BOMBAY SAPPHIRE is leading a global mission to ‘Stir Creativity’ – a call to arms for everyone to engage with their creativity and unlock their creative potential.
ENDS
For press enquiries please contact bombaysapphireuk@ogilvy.com.
Notes to Editors
ABOUT BOMBAY SAPPHIRE® AND CREATIVITY
Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.
From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.
For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.
The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.
About BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value. Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous.
BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy BOMBAY SAPPHIRE responsibly
For the facts: Drinkaware.co.uk
BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK
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