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BOMBAY SAPPHIRE today announces a partnership with top bars Duck & Waffle (The City, London); Mr Fogg’s House of Botanicals (Fitzrovia, London); Scout (Hackney, London); Panda and Sons (Edinburgh) and Tariff & Dale (Manchester) to launch a limited run of new Gin & Tonic serves enhanced with flavoured paint.
Devised in partnership with award-winning bartender and Duck & Waffle’s Head of Cocktail Development Rich Woods, the Paint Collection allows bars to experiment with creative new flavours and is set to transform the way we enjoy the iconic G&T serve. As the ice, BOMBAY SAPPHIRE Gin and tonic blend together, a stripe of paint on the inside of the glass slowly infuses delicious flavour and a hint of colour into the drink.
Each bar has created its own bespoke flavour of blue paint in a revolutionary approach to serving gin, which will all launch in-bar on International Gin & Tonic Day, Friday 19th October.
Duck & Waffle – Stretching 230 meters into the city’s skyline, guests can enjoy the beautiful panoramic views of London while sipping on floral Geranium-flavoured G&Ts, developed by Rich Woods himselfMr Fogg’s House of Botanicals – Guests can be transported back to the Victorian era across this collection of London bars while experimenting with the adventurous Calamansi-flavoured G&T
Scout – Simplicity underpins the menu at this sustainable cocktail bar, which will be offering fragrant Bergamot-flavoured G&Ts
Tariff & Dale – Gin lovers in Manchester can expect a tropical Pineapple-flavoured twist on the classic G&T at this cosy bar in the Northern Quarter
Panda and Sons – Gin enthusiasts in Scotland can find vibrant Grapefruit-flavoured G&Ts at this hidden speakeasy-style spot in the heart of Edinburgh
Renaud de Bosredon, BOMBAY SAPPHIRE UK Brand Ambassador, says; “We’re super excited to launch the BOMBAY SAPPHIRE Paint Collection and bring it to gin lovers across the country. We want people to have fun and be creative with the way they enjoy this iconic serve. Each essence has been carefully designed to complement our botanicals, showcasing the perfectly balanced flavour profile of BOMBAY SAPPHIRE, and providing the ideal canvas for creative cocktails.”
Following the launch, the BOMBAY SAPPHIRE Paint Collection is expected to roll out in over 150 bars nationwide in the coming months. The collection launches with an iconic ‘Blue Edition’ paint colour, created by Smith & Sinclair, but development of further colours for the palette is underway.
The BOMBAY SAPPHIRE Paint Collection is the next chapter in the gin brand’s global mission to ‘Stir Creativity’ – a call to arms for everyone to engage with their creativity and unlock their creative potential
#StirCreativity
ENDS
For press enquiries please contact bombaysapphireuk@ogilvy.com.
Notes to Editors
ABOUT BOMBAY SAPPHIRE® AND CREATIVITY
Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential. From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.
For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.
About BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value. Based on a 1761 recipe,BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour
Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous.
BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy BOMBAY SAPPHIRE responsibly
For the facts: Drinkaware.co.uk
BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK
