GREY GOOSE Launches #GGMartini

To bring the Grey Goose Baccarat program to life with LOLLILs beyond the earned media strategy, Grey Goose will launch #GGMartini: a series of 4 influencer events hosted at one on-premise account in Toronto (i.e. Bosk at the Shangri-La Hotel Toronto). Every Monday starting November 10 through to December 1, Grey Goose will invite a “martini ambassador” - aka influencer - to host a “masterclass in martini making.” The selected LOLLIL/influencer will be invited to bring up to 15 friends to join him/her during this #GGMartini event. This LOLLIL will also be asked to promote #GGMartini over their social media channels. We will film an Instagram cocktail video with each of our influencers to showcase how they make their own signature Grey Goose martini. The influencer will be responsible for posting this video on their social media channels with the #GGMartini hashtag.