To celebrate the launch of its new global brand platform, Live Victoriously, Grey Goose enlisted star comedians Jamie Foxx, Shrill’s Aidy Bryant, Saturday Night Live’s Colin Jost, and comedian Jack Whitehall, to treat unsuspecting bar-goers to surprise comedy performances and cocktails in New York City and London. The epic bar takeovers served as a demonstration of what it means to Live Victoriously – which is to live like you are the special occasion, worthy of only the very best, and that every moment is an opportunity to create a lifelong memory.
After stirring up a few rounds of cocktails, the star comedians elicited laughs from the crowd with impromptu jokes and spontaneous exchanges. The surprised guests indulged in classic Grey Goose martinis and custom vodka sodas in peach, watermelon and papaya flavors, stunned at how Grey Goose transformed their unassuming Tuesday happy hours into unforgettable encounters.
To discover Live Victoriously, visit:
https://www.dropbox.com/sh/6xq8q3bofavnclb/AAD6KRNcR12tXzA7e7n7Zohxa?dl=0
For further information, please contact greygoose@nikecomm.com.
About GREY GOOSE Vodka
Made without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one distillation process brings out the true essence of these ingredients.
The expertise of the GREY GOOSE Cellar Master, François Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE® Vodka, GREY GOOSE® La Poire, GREY GOOSE® L’Orange and GREY GOOSE® Le Citron Flavored Vodkas.
The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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