BACARDI® RUM to Host Stage at Notting Hill Carnival 2018

[LONDON – 20TH AUGUST 2018] – Today BACARDÍ Rum® announces that CASA BACARDÍ will come to Notting Hill Carnival for the very first time this summer, as part of the rum brand’s Europe-wide music campaign ‘Do What Moves You’.

CASA BACARDÍ on the legendary Powis Square Stage will play host to an unmissable line up of incredible acts, all specially selected to represent the ‘sound of rum’. BACARDÍ has worked with the local community on the programming and the full line up will be revealed on the day. Music will run from midday to 7pm and as is Carnival tradition, the event is not ticketed and entry will be allocated on a first come, first served basis.

Traditionally, the Powis Square Stage has been the go-to place each year at Notting Hill Carnival to experience true, authentic Calypso music, which originated in Trinidad & Tobago in the early to mid-19th century. BACARDÍ will fund the normal programming on the Powis Square Stage on Sunday 26th August, and the calypsonians will also bring their Caribbean sounds to Monday’s CASA BACARDÍ line up from 12pm – 3pm.

Alongside a full day of music programming, there will be street food stalls and bars serving BACARDÍ rum drinks to complete the Carnival experience.

Lisa Jazwinski, Director - BACARDÍ Europe says; “We can’t wait to bring BACARDÍ to the world-famous Notting Hill Carnival for the very first time. The talent appearing at CASA BACARDÍ at Powis Square Stage will be second to none and we’re looking forward to celebrating with the local community at Europe’s largest street event.”

As part of ‘Do What Moves You’, BACARDÍ has worked with a series of Sound of Rum artists throughout the summer to host live shows and create exclusive new video content, which can be viewed on the BACARDÍ YouTube channel.

BACARDÍ has previously created content at Notting Hill Carnival for its Sound of Rum video series.

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NOTES TO EDITORS:

About BACARDÍ® Rum - The World’s Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo BACARDÍ Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ®Piña Colada and the BACARDÍ Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 674 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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