BACARDÍ RUM Partners with Ashley Roberts and Frame Studios to Host Livestream Dance Class

[21 APRIL 2020 – LONDON, UK] – To keep the nation moving during this period of home working and staying indoors, BACARDÍ will hold a special livestream dance class inspired by tracks that embody the ‘Sound of Rum’.

The class has been developed with Ashley Roberts, TV & radio presenter, Pussycat Doll, West End star and Strictly Come Dancing finalist, and fitness studio FRAME, known for its feel-good, energetic and fun-filled classes. It will be hosted on both parties’ Instagram channels and streamed live to fans on 24th April at 6pm.

Choreography is set to tracks that embody the irresistibly uplifting ‘Sound of Rum’. Celebrating the sounds that make you want to move, the ‘Sound of Rum’ encompasses different genres with a Caribbean influence inspired by the rum brand’s vibrant island heritage.

Rum fans can also head to Ashley’s Instagram story earlier in the week on 22nd April where she will be showing fans how to rustle up a BACARDÍ Cuatro Highball, the perfect summer cocktail made with just three simple ingredients.

This is the second collaboration between BACARDÍ, Roberts and FRAME Studios following last year’s dance class held in FRAME’s Shoreditch studio last summer.

“It’s so important in these crazy times that we work to keep our spirits up and bodies moving,” says Ashley Roberts. “I had so much fun working with BACARDÍ and FRAME last summer so when the opportunity came about to dance with them again, I jumped at the chance! Let’s push back the sofa, turn up the volume and have some fun!”

To take part in this special, one-off dance class event simply tune in over on @IAmAshleyRoberts or @MoveYourFrame at 6pm on 24th April. All levels are welcome, just bring your energy!

ENDS

Notes:

For the full BACARDÍ Cuatro Highball cocktail recipe and method, please visit our website here.

For more information please contact:

Fiona.miranda@ogilvy.com / 07584 253035

About BACARDÍ® Rum – The World’s Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 800 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.

©2019. BACARDI AND THE BAT DEVICE ARE TRADEMARKS.

About FRAME

Wanna get to know us? Well …

Frame was born out of the simple mantra that getting fit shouldn’t be a chore and lives by the mission of ensuring that every interaction with Frame leaves you FEELING GREAT.

Frame opened its first location in Shoreditch back in 2009, offering a ‘one-stop-shop’ for all your health and fitness needs, with classes ranging from Restorative Yoga to Music Video, Reformer Pilates to Rebounding, Barre to Box FIt and everything in between. Over the past 10 years, Pip Black and Joan Murphy have paved the way for the re-birth of the London fitness scene - pioneering the pay-as-you-go ‘Class’ model whilst showing constant innovation in both the classes offered, and the brand partnerships they have bought to their ever growing community.

Frame stands apart from the more recent influx of class-based ‘Boutique studios’ with their emphasis on the way that exercise can make you feel, and the idea that movement will make you ‘Fit for Life’ and should fit seamlessly into your life, rather than cause additional stress. Last year Frame launched their ‘Mood Filter’ which allows you to book a class based on your current mood, or the way you want to feel post class.

FRAME ONLINE (studio 8!) has launched recently with on-demand classes beamed into homes across the globe. For more information, visit online.moveyourframe.com