Blended, Not Stirred! BACARDI RUM Celebrates the Frozen Cocktail This Summer with Limited Edition Fruity Frozen Cocktail Kits and a Complimentary Drink-Dispensing Billboard in London

BACARDÍ Rum has partnered with ‘Poptails by LAPP’ to launch a limited run of delicious Fruity Frozen Cocktail Kits for rum lovers to enjoy just in time for the revival of summer in the UK. Frozen cocktails are having a real moment and are currently the seventh most ordered serve for summer 2021[1], showing their universal popularity as Brits look to cool down from the summer heat.

BACARDÍ Fruity Frozen Cocktail Kits will be available to pre-order from 18th August for £35, exclusively on the Poptails By LAPP website. Perfect for cocktail lovers who yearn to evolve their mixology skills while creating easy-to-make, crowd-pleasing cocktails within minutes when entertaining.

Cocktail enthusiasts will be able to choose between two kit flavours – a tropical coconut and pineapple kit made with bold and fresh BACARDÍ Coconut to make a Rumstar Colada frozen cocktail (a twist on the classic Pornstar Martini), or a zesty berry kit which includes all the ingredients to make a delicious frozen Red Berry Daiquiri with tangy and sweet BACARDÍ Raspberry to enjoy and sip in the sun.

The BACARDÍ Fruity Frozen Cocktail Kits will keep summer going and transport you to a tropical paradise with a vibrant drinks experience – all from the comfort of your own garden and without needing any extraordinary bartender expertise, just a blender! The kits both feature the new limited edition BACARDÍ Raspberry and BACARDÍ Coconut bottles in addition to LAPP’s non-alcoholic flavoured Poptails that arrive frozen. Just blend for 10 seconds with the fruity expression from BACARDÍ and other recipe ingredients for the ultimate tipple.

Inspired by the Caribbean heritage and vibrant personality of BACARDÍ, the new limited edition bottles will make you feel like your back yard is a beach, bringing a summer holiday vibe to any bar cart or back bar. The design also reflects the natural flavours of the ingredients in BACARDÍ Coconut and BACARDÍ Raspberry, showcasing fresh flavour inside and out.

“With many Brits staycationing in the UK this summer, August will finally bring us some much-deserved heat and how better to celebrate than with a frozen cocktail!” says Marie Peyto, Brand Director for BACARDÍ Rum UK. “After partnering with key bars across the UK to bring delicious frozen cocktails to the public, we wanted to create a way for people to also enjoy at home with BACARDÍ Rum just in time for summer’s hot finale. Now anyone can create bar-quality frozen drinks in their own kitchen with our new Fruity Frozen Cocktail Kits in partnership with LAPP – complete with new eye-catching BACARDÍ Coconut and Raspberry bottles that are perfect for summer entertaining”.

Continuing the tropical, vibrant, and fun experiences this summer, BACARDÍ also announces the arrival of its new drink-dispensing billboard which will serve fruity frozen cocktails to the sun-lovers of London, creating a slice of paradise on the Thames. The public will be able to sample both BACARDÍ Coconut and BACARDÍ Raspberry in complimentary frozen cocktails on 21st and 22nd August from 12:00pm to 19:00pm at Observation Point, Southbank, and can vote for their favourite for the chance to win one of 10 Fruity Frozen Cocktail Kits to enjoy at home, in the flavour of their choice.

[ENDS]

NOTES TO EDITORS:

The full contents of kit can be found below:

The BACARDÍ Coconut x LAPP Rumstar Colada kit

● X1 BACARDÍ Coconut bottle

● X6 pack of non-alcoholic LAPP Passion Poptails

● X1 bottle of pineapple juice

● X2 BACARDÍ glasses

● Cocktail recipe card

BACARDÍ Rumstar Colada recipe:

INGREDIENTS

· X1Passion Poptail

· 50ml BACARDÍ Coconut

· 60ml pineapple juice

· 10ml lime juice

The BACARDÍ Raspberry x LAPP Red Berry Daiquiri kit

● X1 BACARDÍ Raspberry bottle

● X6 pack of non-alcoholic LAPP Berry Poptails

● X1 bottle of cranberry juice

● X2 BACARDÍ glasses

● Cocktail recipe card

BACARDÍ Red Berry Daiquiri Recipe:

INGREDIENTS

· X1 Berry Poptail

· 50ml BACARDÍ Raspberry

· 60ml cranberry juice

· 10ml lime juice

Method

To get started, snap the Poptail of choice in twoThen gently squeeze the content in the blender along with BACARDÍ rum and mixerOnce in the blender, blend this for around 10 seconds in smoothie settingPour this into your best cocktail glass and garnish with a pineapple/lime wedge - And enjoy!

About BACARDÍ® Rum – The World’s Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 800 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.

©2019. BACARDI AND THE BAT DEVICE ARE TRADEMARKS

About Poptails by LAPP

In 2016, founders and long-term friends Laura and Cecillia launched LAPP, alcoholic ice pops perfect for parties. Poptails by LAPP, is the first of its kind and is the first brand of Poptails, cocktails ice pops, to offer alcoholic sorbets inspired by popular cocktails such as the Spritz or Mojito. Since founding the brand in 2016, LAPP has launched a range of non-alcoholic products, inspired by Mocktails! The brand prides itself in producing majority of products that are organic, all of them are made of 100% natural ingredients and suitable for vegans/ vegetarian.

[1] Bacardi Summer Drinks Trends Report