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Delivering the ultimate bold and smoky barbeque kit paired with BACARDÍ Spiced cocktail ingredients to your door in time for the last weeks of summer
[Wednesday 1 September – London, United Kingdom] – Fire up the grill! Thanks to the popularity of staycations this year, barbecuing and at-home entertaining are now the UK’s No1 summer home leisure activity, with three out of four households now owning some type of barbecue grill[i]. To celebrate this new pastime, BACARDÍ Rum has teamed up with award-winning food shop, kitchen, and delivery service Juici Jerk to give the iconic British BBQ a Latin-Caribbean twist and transport your tastebuds to the tropics. Featuring bold and smooth BACARDÍ Spiced, the kits are on hand to help Brits enjoy the next few weeks of summer weather without any of the stress of planning.
Available to pre-order today on Juicijerk.com, the limited-edition BACARDÍ x Juici Jerk BBQ Kits will be available nationwide for £55 with drops on Friday 10th September and Friday 17th September, just in time for the last weeks of summer in the UK. Orders must be placed at least 24 hours ahead of the scheduled delivery dates.
The tasty kits contain fresh ingredients to create the ideal barbecue feast, plus a bottle of BACARDÍ Spiced and all the ingredients to mix up delicious BACARDÍ Grilled Pineapple Swizzle cocktails – the perfect sweet yet bold serve with pineapple and lime flavours (garnished with a slice of grilled pineapple from the barbi!), guaranteed to balance out the kick from the spicy food.
BACARDÍ Spiced naturally goes hand-in-hand with barbecuing due to its unique charcoal filtering process and specially selected charred American Oak barrels which give it an extra degree of smoothness with a hint of smokiness to create its signature flavour. Blended with natural flavours and spices for a bold, yet smooth taste – it has a sweet, vanilla-forward flavour with subtle notes of almond and dried fruits, rounded off with cinnamon, nutmeg, and a touch of honey. Expertly blended by the Maestros De Ron at BACARDÍ, its versatility means it’s perfect for serving with cola or ginger beer as well as mixing up cocktails.
The BBQ kit menu features a selection of Latin-Caribbean themed barbecue food including jerk chicken tacos and sweet pepper chimichurri, and a bottle of limited edition BACARDÍ Spiced & Honey Sauce to really spice up the flavours of your get-together.
Thanks to the minimal prep required, you can focus on hosting, playing tunes, and entertaining while mouth-watering food sizzles on the grill. Perfect for barbecue lovers who want to save time on shopping for a long list of ingredients for an unbeatable feast, the BACARDÍ Rum collaboration with Juici Jerk aims to make the most of barbecue season and deliver Brits delicious food and cocktails, with each kit serving two people. That’s food and drinks sorted – now all you need to do is get your mates round and light the coals.
“We’re so excited to bring Brits the ultimate Caribbean barbecue experience to their doorstep, bringing some fire to the staycation trend throughout the country,” says Marie Peyto, Brand Director for BACARDÍ Rum UK. “With the summer weather finally taking a turn for the better, barbecues will be continuing to burn, giving Brits the fun in the sun they deserve. With its smooth and slightly smoky flavour, our popular BACARDÍ Spiced is the perfect complement to any barbecue feast, adding a tropical twist to any summer get-together”
Troy Johnson, co-founder of Juici Jerk says: “We are thrilled to be working with BACARDÍ rum to deliver our vibrant barbecue kits for people to enjoy with friends. Our kits offer a unique dining experience by fusing the Latin-Caribbean heritage of BACARDÍ with our Caribbean food expertise to create this bespoke kit. A mouth-watering meal with tasty cocktails! What else do you need for the perfect weekend?”
Kits available to purchase here.
#DoWhatMovesYou
[ENDS]
Notes to Editors
BACARDÍ x Juici Jerk BBQ Meal Kit Contents
Latin-Caribbean fusion menu:
● Jerk Chicken Wings
● Mini Patties (Vegetable & Beef)
● Jerk Chicken Tacos
● Rice and Peas
● Caribbean Slaw
● Plantain
● Corn Ribs with Fresh Parsley
● Sweet Pepper Chimichurri
● Limited Edition BACARDÍ Spiced & Honey Sauce 250ml
● Jerk BBQ Sauce 250ml
● Mayo 200ml
Drinks:
1. X1 70 cl bottle of BACARDÍ Spiced
2. Cocktail ingredients to create the BACARDÍ Grilled Pineapple Swizzle
· Lime juice
· Pineapple juice
· Bottle of Angostura Bitters
· Fresh pineapple wheel
3. Recipe card
BACARDÍ Spiced Cocktails:
BACARDÍ Grilled Pineapple Swizzle
INGREDIENTS
50ml BACARDÍ Spiced
25ml Lime juice
20ml Simple syrup (sugar syrup)
25ml Pineapple juice
2-3 dashes of Angostura Bitters
METHOD
Add all ingredients to a glass or jug, fill with 2/3 crushed ice, stir and then top with more crushed ice. Garnish with a mint sprig and a slice of grilled pineapple.
BACARDÍ Spiced, Apple & Ginger
*Not included in kit
INGREDIENTS
50 ml BACARDÍ Spiced
50 ml Apple juice
50 ml Ginger ale
2 dashes Angostura bitters (optional)
1 lime wedge
METHOD
Build all liquid ingredients in a highball glass over cubed ice, squeeze a wedge of lime and add Angostura bitters if desired. Stir to combine. Garnish with another lime wedge or apple slice.
BACARDÍ Caribbean Highball
*Not included in kit
INGREDIENTS
50 ml BACARDÍ Spiced
75 ml Pineapple juice
75 ml Ginger beer
2 dashes Angostura bitters
1 squeeze of lime
METHOD
Build ingredients in highball glass with cubed ice. Stir to combine. Garnish with a lime wedge.
For more information on BACARDÍ rum and cocktail recipes, visit www.BACARDI.com.
About BACARDÍ® Rum – The World’s Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 900 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.BACARDÍ.com
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
LIVE PASSIONATELY. DRINK RESPONSIBLY.
©2021. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS.
For additional information:
Gary Grimes – gary.grimes@ogilvy.com
Fiona Miranda – fiona.miranda@ogilvy.com
About Juici Jerk
Juici Jerk is an award-winning Caribbean food shop, kitchen and delivery service based in London. The business was founded in 2017 by brothers Troy and Jarrell Johnson. From humble beginnings, born and raised in Tooting, South London, the brothers took traditional Caribbean recipes from their family home and added a fresh and modern take, inspired by their own British identity to create a new age Caribbean cuisine. Combining their British & West-Indian heritage with their love for food and cooking, Juici Jerk are pioneering a new age taste of the Caribbean by offering a modern approach to the cuisine with feel-good energy. Since opening, Juici Jerk has evolved into a street food vendor, event caterer and multi-dimensional Caribbean kitchen, specialising in serving food with authentic Jamaican flavours and adding our own modern twist. Fast forward to 2021, Juici Jerk aims to offer a modern Caribbean dining experience with a twist.
[i] TOP 20 BBQ FACTS; National BBQ Week 2021