BACARDI® RUM Expands Ready to Drink Cocktail Range in the UK with Two New Flavours Ready for the Summer Season

[HAMILTON, Bermuda, May 2023] – To kick off the summer months in true island style, BACARDÍ® Rum announces the expansion of its BACARDÍ Ready to Drink Cocktail range with Mango Mojito and Raspberry Mojito launching in the UK – just in time for July, our favorite month of the year - Rum Month!

With the range bursting with Caribbean flavour, get ready for your tastebuds to be transported to the tropics whether you are firing up the BBQ, dancing between stages at a festival, lazing on a sunny beach or celebrating Rum Month with friends. Offering a fun and exciting twist on classic island favourites, these ready-to-drink cocktails are made with high-quality ingredients.

With Mojitos and Piña Coladas listed in the top 10 results from a search on Google cocktails in Europe last year*, the additions to the range perfectly tie into the growing demand for tropical and nostalgic drinks. The new flavours now available in the UK are BACARDÍ Mango Mojito and BACARDÍ Raspberry Mojito.

Celebrate Mojito Day (July 11th) with a BACARDÍ Mango Mojito - a twist on the classic mojito with sweet mango, lime, refreshing mint flavour and sparkling soda water, while the BACARDÍ Raspberry Mojito is a perfect blend of lime, sparkling soda water, raspberry, and a hint of mint. Ideal for those that seek bold flavours.

In time for the summer months, these convenient, gluten-free ready-to-drink cocktails are perfectly mixed and expertly crafted with an award-winning base spirit of BACARDÍ Carta Blanca Rum. Each is expertly mixed to bartender caliber, so no additional tools required. All you need to bring are good vibes!

“We’re thrilled to be expanding our expertly crafted BACARDÍ ready-to-drink cocktails, perfect for those long summer days and moments of celebration together,” says Tjalling Simoons, Brand Director, BACARDÍ rum, Western Europe. “We know that people are reaching for products that offer convenience whilst maintaining a high quality and unrivalled taste. In fact, the ready-to-drink cocktails category is showing double digit growth across Western Europe between 2022 and 2026, led by spirits-based cocktails and fueled by flavoured products**. Our new additions to the BACARDÍ range tap into the most on-trend flavours and offer a convenient single serve can for cocktail lovers that will tantalize the tastebuds to bring the Caribbean to life.”

BACARDÍ Mango Mojito and BACARDÍ Raspberry Mojito are available in a slim 250ml can with 5% ABV. With an RRP of £2.00, BACARDÍ Mango Mojito can now be purchased from Sainsburys, Ocado and Amazon nationwide and BACARDÍ Raspberry Mojito is available to purchase from Amazon and Ocado. Other major retailers are to follow***.

For more information on BACARDÍ visit www.BACARDI.com as well as @bacardi_uk for cocktail inspiration.

For press enquires please contact: bacardiuk@ogilvy.com

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NOTES TO EDITORS:

*Google Trends

**IWSR Data April 2023

*** BACARDÍ Mango Mojito will be available to purchase at Waitrose from 14th May and Tesco from 29th May. BACARDÍ Raspberry Mojito will be available at Waitrose from 14th May.

About BACARDÍ® Rum - The World’s Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 1,000 awards for quality, taste, and innovation. Today, the Caribbean Island of Puerto Rico is home to BACARDÍ rum where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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