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Bacardilimited.com Relaunches with Fresh and Vibrant New Design That Showcases Company Culture

Consumer, Lifestyle, Bacardi Limited

Bacardilimited.com Relaunches with Fresh and Vibrant New Design That Showcases Company Culture

New site gives inside look at unique culture, legacy of 158-year family-owned business and its iconic brands.

Bacardi Limited, the world’s largest privately held spirits company, unveils a new company website that is reflective of the people-focused and entrepreneurial culture and warm and vibrant life at Bacardi, with a design inspired by the company’s purpose of ‘celebrating moments that matter’.

The all-new, mobile-friendly website offers user-friendly navigation and an enhanced design that helps users discover company brands and brand homes, a 158-year-old heritage, corporate responsibility programs, and more. The careers section gives a peek into Bacardi life with personal career stories, talent development programs, and links to the job searching tool. Also featured is nutritional information for many of the brands as part of the company’s continued commitment to marketing alcohol responsibly. Press can also find the latest company news or download the updated company fact sheet from the well-laid-out Media page.

“Our new Bacardi Limited website reflects our unique family culture and celebrates the people and brands that make us proud to be a part of the team,” says Jessica Merz, Global Director of Corporate Communications for Bacardi. “Our website’s striking design elements, improved navigation, and new sections offer a simplified, yet very engaging, discovery of our business and brands.”

Featured sections of the updated Bacardi Limited website include:

· Our Company with an overview of the business, purpose and vision, along with our leaders and our 158-year-old heritage

· Our Brands with stories from iconic category leaders -- BACARDÍ® Rum, GREY GOOSE® vodka, PATRON® tequila, MARTINI® vermouths and sparkling wines, DEWAR’S® whisky, BOMBAY SAPPHIRE® gin – along with a catalog of all company-owned brands

· Corporate Responsibility goals tied to our five Good Spirited priorities: Marketplace, People, Environment, Responsible Sourcing, and Philanthropy & Community Investment

· Careers highlighting our people and talent development programs

· Media for easy access to the latest news, media contacts and fact sheet

Experience it now. Visit www.bacardilimited.com.

Watch this video to get a glimpse of what’s in store.

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About Bacardi Limited:

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on LinkedIn @Bacardi or Instagram @BacardiLimited1862.