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MARTINI AND CRAZY PIZZA BRING MODERN ITALIAN APERITIVO TO ICONIC DESTINATIONS ACROSS EUROPE

MARTINI AND CRAZY PIZZA BRING MODERN ITALIAN APERITIVO TO ICONIC DESTINATIONS ACROSS EUROPE

Hamilton, Bermuda, July 21, 2026: MARTINI®, the iconic Italian vermouth brand, and Crazy Pizza, the internationally renowned Italian dining destination, are proud to announce a new summer partnership celebrating a shared vision of contemporary Italian hospitality.

Bringing together two brands synonymous with effortless style and conviviality, the collaboration reimagines the modern aperitivo experience through exceptional cocktails, vibrant dining, live entertainment and signature pizzas. Rooted in the Italian philosophy of sprezzatura—an effortless elegance that defines how Italians eat, drink and socialise—the partnership invites guests to savour the very best of Italian lifestyle.

Throughout the summer, guests at Crazy Pizza locations in Porto Cervo, St Tropez, Ibiza, Monte Carlo, Forte dei Marmi, London, Milan, Rome, St Moritz, Torino, Napoli, Savelletri and Catania will be invited to discover an exclusive MARTINI cocktail menu. Curated by MARTINI in collaboration with Maura Milia, Global MARTINI Ambassador, the menu offers a serve for every occasion, from the signature Bianco Spritz, with its fresh citrus, delicate vanilla and aromatic botanical notes, to the MARTINI Crazy Spritz, created exclusively for Crazy Pizza. A savoury interpretation of the classic spritz, it combines MARTINI Bianco, prosecco, soda, olive brine, cherry tomato and fresh basil, designed to complement Crazy Pizza's signature pizzas, sharing dishes and desserts.

From aperitivo through dinner, MARTINI cocktails will be thoughtfully paired across the Crazy Pizza menu, creating new ways for guests to experience the restaurant's distinctive atmosphere. Signature dessert pairings and co-branded MARTINI x Crazy Pizza activations will further bring the collaboration to life across selected locations.

Emma Fox, Vice President, MARTINI, remarked: “MARTINI and Crazy Pizza share a distinctly Italian approach to bringing people together: great taste, good company and a sense of sprezzatura. This partnership brings that to life through a menu created for the table, pairing MARTINI Spritz with the food, atmosphere and energy of Crazy Pizza.”

Flavio Briatore, Founder of Crazy Pizza commented: “Crazy Pizza has always been about creating unforgettable moments around the table, where exceptional food, music and atmosphere come together. MARTINI shares that same passion for bringing people together with effortless Italian style, making this partnership a natural extension of the Crazy Pizza experience. Together, we are offering guests a fresh way to enjoy the spirit of modern Italy, from aperitivo through to dinner”.”

The MARTINI x Crazy Pizza partnership launches this summer, with activations varying by restaurant. For more information, visit https://crazypizza.com/.

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Notes to Editors

About MARTINI

One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality vermouths and sparkling wines. The award-winning, vibrant, and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. First created in 1863 in Turin, Italy, the MARTINI portfolio today includes: MARTINI Fiero, MARTINI Riserva Speciale Rubino, Ambrato & Bitter, MARTINI Bianco, Rosato, Rosso & Extra Dry, MARTINI Non-Alcoholic Vibrante & Floreale, MARTINI Asti, Prosecco & Rosé Extra Dry. For more information, please visit www.martini.com.

MARTINI, MARTINI DARE TO BE AND THE BALL & BAR LOGO ARE TRADEMARKS. MARTINI is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Please ENJOY MARTINI RESPONSIBLY.

About Bacardi Limited

Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognised spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000 people, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or Twitter.


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