GREY GOOSE® VODKA Brings a Taste of the French Riviera to Manhattan with Boulangerie Bleue Experience

Friday 17th June 2016: Today, Grey Goose® announced the official launch of the global summer pop up experience, the Boulangerie Bleue in New York City. Private guests will be transported to the French Riviera via a secret entrance through a traditional French bakery and will enjoy an immersive, experience created by an influential list of culinary, cocktail and music partners.

GREY GOOSE has collaborated with French music label, Kitsuné to curate the music, baking prodigy Adam Leonti of Brooklyn Bread Lab to create artisan breads inspired by the finest French ingredients that comprise GREY GOOSE vodka, and a selection of New York’s best bartenders to craft exceptional cocktails. To top it off, the world’s most intimate martini cocktail bar, the GREY GOOSE Camionette, will be taking appointments for private consultations, where guests will have the opportunity to tailor the vodka martini cocktail to their own personal taste.

The New York launch event featured DJ sets from Zimmer, musician and producer Olugbenga (Metronomy), and a live performance by electro-pop dance group Rüfüs du Sol. Zimmer is part of the new wave of Parisian producers who are redefining French House music. Describing his sound as ‘horizontal disco,’ which refers to relaxed summer poolside lounging, Zimmer’s infectious beats are both soothing and dance floor-friendly.

For those who want to create their own summer soiree, Zimmer has created custom playlists available for download at:

https://soundcloud.com/zimmermusic/boulangerie-bleue-sounds-of-the-riviera-daytime-1/s-mk0Qc

For more information please contact matt.anderson@tvcgroup.com