Jamie Oliver Launches Two New Digital Platforms to Bring Out the Bartender in Each of Us

Bacardi is leading the way to simplify cocktail-making with two new platforms designed to make it easy for consumers to create their own cocktails. Through a partnership with Jamie Oliver, the family-owned drinks company is poised to bring the art of cocktail making to the food and drink DIY-ers who want to learn how to make their favorite cocktails at home.

With the introduction of the Bacardi Mixed Cocktails app and MixedCocktails.com website, at-home hosts will now have the savvy to expertly craft their favorite cocktails at their fingertips.

Consumer favorites of BACARDI® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin and MARTINI® vermouth and Italian sparkling wines feature in Jamie Oliver Group’s media, Jamie’s Italian restaurants and on the newly launched Drinks Tube.

For more information please contact:
anne.ryan@tvcgroup.com / hatti.pickering@tvcgroup.com
Tel: (+44) 207 380 8000