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LONDON, DECEMBER 02, 00.01: Bacardi, the world’s largest privately-held spirits company, is taking the stress out of last-minute present hunting this Christmas, with the launch of ‘Swift Gifts’ that can be delivered direct to the door in less than 60 minutes.
The family-owned spirits company has partnered with rapid delivery service, Weezy, to offer three limited-edition premium spirit gift boxes, ready for delivery in under an hour in three UK cities: London, Manchester and Bristol.
Available from this weekend, and ranging from £20 to £45, the new BACARDÍ rum, BOMBAY SAPPHIRE gin and GREY GOOSE vodka gifts make the last-minute dash to the shops while en route to a seasonal soiree, a thing of the past.
Each gift box features a QR code linking to a collection of cocktail recipes that are guaranteed to impress friends and family, as the trend for at-home mixology continues to boom. Shoppers can easily add all the ingredients – from garnishes to premium mixers – to their order, thanks to the app’s shelf function which puts everything needed for a particular cocktail, in one place.
The partnership comes as Brits embrace a festive season like no other, with 40%* planning to host at home this season and with loved ones set to come together and celebrate the Christmas that they didn’t have last year. With almost one quarter of Brits saying Christmas cocktails are a new tradition they’ll be enjoying this year*, Bacardi makes it easier than ever to arrive on time and equipped with the perfect gift.
Richard Cullen, Digital Transformation & Innovation Director at Bacardi says “Once upon a time, gifting drinks at Christmas meant turning up with a bottle of wine, but those traditions are changing and now more and more people are choosing fantastic premium spirits for their festive gifts. By partnering with a speedy delivery app, we’re excited to be making it super quick and convenient to gift our beautiful spirits this year – treating loved-ones just got easier than ever.”
The ‘Swift Gifts’ will be available on the Weezy app from this weekend. The new Bacardi gifts are 100% Forest Stewardship Council (FSC)-certified, following the recent announcement from Bacardi that this holiday season its range of gift packs will contain 50% less plastic than last year. This is a giant step towards Bacardi achieving its 2023 goal of removing 100% of all single-use plastic from its gift packs and point-of-sale materials, and the company’s 2030 goal of being 100% plastic free.
ENDS
NOTES TO EDITORS
*Bacardi Holiday Trends Survey 2021, conducted September 2021 with 1036 UK respondents.
Bacardi ‘Swift Gifts’ include:
Retail pricing is at the sole discretion of the retailer.
BACARDÍ rum (£20)
BOMBAY SAPPHIRE gin (£25)
GREY GOOSE vodka (£45)
Always drink responsibly
For the facts: Drinkaware.co.uk
About Bacardi
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded nearly 160 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 10 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Instagram, LinkedIn and Twitter.
About Weezy
Weezy is the new on-demand supermarket and the pioneer of ‘last-mile logistics,’ delivering high-quality groceries to wherever you are in a matter of minutes. Products range from fresh produce, cupboard staples, pharmacy items, cleaning products, alcohol and more, with over 2,000 separate product lines stocked. As well as working with wholesalers, Weezy sources groceries from independent bakers, butchers and markets, attracting customers with its fresh, localised offerings. Fresh fruit and vegetables account for the most popular categories.
Weezy customer delivery representatives stock, pack and deliver the groceries within minutes of customers placing an order, and only deliver on bicycles or electric mopeds. Orders can be placed between 8am and midnight and Weezy is sustainably-minded from delivery right through to packaging.
Weezy’s co-founders are Kristof Van Beveren and Alec Dent. CEO Kristof started his career in the consumer goods world at Procter & Gamble, before moving into consultancy at McKinsey & Company. He later took up a role as Chief of Staff at Belgian start-up, Showpad. COO Alec headed up operations at UK start-up Drover, and business development at BlaBlaCar. Everyone at Weezy has experience as a Weezy rep – Alec and Kristof have delivered 600 orders between them.
The Weezy app is available to download on the App Store and Google Play. For more information visit https://weezy.co.uk/.
