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[London, UK – 23rd July 2018] – Today, BOMBAY SAPPHIRE® gin announces a collaboration with global creative icon Rankin as part of the brand’s mission to inspire creative self-expression around the world. Rankin will curate the ‘Stirred by Rankin’, a series of portraits designed to reveal the creative side of the person in front of the lens – as part of the BOMBAY SAPPHIRE ‘Stir Creativity’ campaign.
The ’Stirred by Rankin’ portraits will feature artists such as Erin O’Connor, Henri and Luke Edward Hall who appeared at the BOMBAY SAPPHIRE CANVAS event last week, as well as creative talent from across the creative industries, capturing their personal stories of creative self-expression on camera.
The partnership was launched at ‘CANVAS’ – the first of a series of events in London and Berlin, where BOMBAY SAPPHIRE is collaborating with a group of international artists to transform spaces into living works of art, using the floors, walls and furniture of the venue as their canvas.
Guests who attended the CANVAS events in London, and who will be joining in Berlin, can take part in a ‘Stirred by Rankin’ photo experience, sharing their own expressions of creativity in front of Rankin’s iconic Rankomat camera lens. The event will also offer guests the chance to explore the endless possibilities for creative personal twists on BOMBAY SAPPHIRE gin cocktails.
“Creativity comes in many different guises” said Rankin on the partnership, “and whatever roles we take on in life, it’s important to have a creative outlet and my portraits show how creativity is a fundamental part of all of us. I am excited to work collaboratively with BOMBAY SAPPHIRE and this group of international artists to create something truly unique.”
Speaking of her own experience, Erin O’Connor MBE commented: “Self-expression and the freedom to be individual are crucial to each of us fulfilling our creative potential. The ‘Stirred by Rankin series’ has been created as part of the BOMBAY SAPPHIRE Stir Creativity campaign and aims to capture a person’s creative side on camera. The resulting image series aims to inspire creativity in others. We all have the ability to be creative, and it is how we chose to manifest and associate with it, whether it be through art, fashion or music, which helps others understand our uniqueness.”
CANVAS London took place from 18th to 21st July in Shoreditch. Tickets were priced at £12 and as part of the global mission to Stir Creativity, BOMBAY SAPPHIRE is donating all ticket sales proceeds to the charity Developing Artists.
Throughout 2018, BOMBAY SAPPHIRE will work with dozens of emerging and established artists at CANVAS events across Europe, taking place in the UK (Manchester), Germany, Netherlands, Belgium, France and Spain. BOMBAY SAPPHIRE is leading a global mission to ‘Stir Creativity’ – a call to arms for everyone to engage with their creativity and unlock their creative potential.
ENDS
For press enquiries please contact bombaysapphireuk@ogilvy.com.
Notes to Editors
ABOUT RANKIN
Rankin is synonymous with compelling portraiture of bands, artists, supermodels and politicians. Rankin has also made a name in publishing, having founded magazines: Dazed & Confused, AnOther and Hunger, providing a platform for emerging stylists, designers, photographers and writers.
As a film fanatic, Rankin has directed commercials, music videos and short films. Under the eponymous banner of Rankin Film, Rankin continues to direct dynamic and contemporary films, creating outstanding work within the worlds of advertising, fashion and music.
ABOUT BOMBAY SAPPHIRE® AND CREATIVITY
Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.
From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.
For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.
The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.
About BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value. Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous.
BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy BOMBAY SAPPHIRE responsibly For the facts: Drinkaware.co.uk
BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK
Bombay Sapphire - The Worlds Most Famous Gin
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