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[28 MARCH 2019 – LONDON, UK]: Today Bombay Sapphire, the world’s leading premium gin brand announces a new product launch – BOMBAY SAPPHIRE® Limited Edition: English Estate – a unique London Dry Gin that draws inspiration from the landscape surrounding the BOMBAY SAPPHIRE Laverstoke Mill Distillery in Hampshire, United Kingdom and will be available for a limited time only from April 2019.
Handcrafted by the Bombay Sapphire Master Distiller and Master of Botanicals in the stunning setting of the Distillery, with botanicals sourced from the English countryside, BOMBAY SAPPHIRE® English Estate balances the familiar citrus notes of its renowned London Dry Gin with three new botanicals; Pennyroyal mint, Rosehip and toasted Hazelnut. These new additions are perfectly blended to produce bright citrus notes invigorated with mint, which create a vibrant gin for the ultimate summer refreshment.
Ivano Tonutti, Bombay Sapphire Master of Botanicals says: “I am lucky enough to travel the world to source only the finest botanicals to infuse into our heritage gins. However, some of the best ingredients are found right on our doorstep, gathered from the great English countryside. These new botanical additions within BOMBAY SAPPHIRE® English Estate have been carefully chosen to complement the existing formula of BOMBAY SAPPHIRE®, resulting in a unique flavour profile, so gin lovers can enjoy a taste of English summertime.”
The delicate blend of botanicals within BOMBAY SAPPHIRE® English Estate make for limitless possibilities when it comes to creativity in cocktails. The addition of Pennyroyal mint allows for a refreshing twist on a classic G&T. Pour over ice with premium tonic, add a sprig of mint and a wedge of lemon, and enjoy al-fresco whilst unwinding on a balmy evening. Alternatively, the subtle toasted Hazelnut notes match effortlessly with apple and ginger. Combine BOMBAY SAPPHIRE® English Estate with premium Ginger Ale and cloudy apple juice to create The Secret English Garden, a deliciously fresh sharing cocktail that’s sure to bring glory to your garden party table.
Sam Carter, Senior Brand Ambassador, Bombay Sapphire comments, “BOMBAY SAPPHIRE® English Estate is a gin with plenty of complexity, but like all our unrivalled products, it is rooted in being of the highest quality. A slightly more prominent botanical taste provides an elevation in citrus flavour and is the ideal canvas for many creative cocktail recipes. Whether mixed in a spritz, combined with bolder flavours, or kept simple in a G&T, it’s the must-have accompaniment to a summer’s day - whether the weather is playing ball or not.”
The creativity doesn’t stop there as BOMBAY SAPPHIRE® English Estate is the first of a number of limited editions due from the brand in the coming years. Available in the iconic emerald blue bottle that BOMBAY SAPPHIRE is renowned for, but with an intricate summer-inspired design, it’s the perfect addition to display proudly on your drinks trolley.
Available through Ocado and other retailers from April, RRP £23, and in many bars and pubs across the UK.
41% ABV
ENDS
For press enquiries please contact bombaysapphireuk@ogilvy.com.
Notes to Editors
ABOUT BOMBAY SAPPHIRE® AND CREATIVITY
Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.
From advocacy programmes including World's Most Imaginative Bartender competition running in the United States for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.
For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.
The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.
About BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value. Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous.
BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy BOMBAY SAPPHIRE responsibly
For the facts: Drinkaware.co.uk
BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK
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