GREY GOOSE® Vodka Announces Global Partnership with Virgin Galactic, Richard Branson's Pioneering Commercial Spaceflight

This ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive content, experiential events, limited editions and consumer retail engagement

Hamilton, Bermuda, 22 September 2014: GREY GOOSE®, the world's leading super premium vodka, announces today its official partnership with Virgin Galactic, the world’s first commercial passenger flight into space. Formed from a shared philosophy that extraordinary achievement comes from acting on your beliefs, the partnership was revealed this evening by Virgin Galactic founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, Global Category Director Premium White Spirits Ben Farlow and GREY GOOSE creator and Maître de Chai François Thibault, at the Rose Space Center and Planetarium in New York.

As part of the evening, Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group. A panel of disruptive minds in the travel industry will debate “The Future of Travel: Are We Moving Fast Enough?”

This event marks the beginning of a partnership between the two iconic brands that goes beyond solely sharing a philosophy. As Virgin Galactic welcomes the first commercial passengers into space, GREY GOOSE will bring this space journey to life through a range of out of this world experiences, exclusive content and a series of limited edition promotions. This will be complemented with exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those who will be experiencing the commercial space flights, exceptional signature cocktails will toast the new era of space travel planned for 2015.

Both GREY GOOSE and Virgin Galactic were created by visionaries who possess the determination to act on their beliefs, seeing possibilities where others did not. François Thibault believed he could revolutionize vodka by applying his skills of a traditionally trained cognac Maître de Chai. Using only the finest ingredients François Thibault crafted a luxury vodka, built from the ground up through a field to bottle process that celebrates the quality of its ingredients versus neutrality. François Thibault pioneered a unique process that brings out the naturally superior characteristics and taste of the fresh ingredients, one radically different than traditional methods of distillation that strip vodka of its flavor. By combining soft winter wheat from Picardie with spring water from Gensac-La-Pallue, naturally filtered through limestone, combined with this unique distillation process, he created GREY GOOSE, a vodka of unprecedented quality and character.

GREY GOOSE® is the Official Spirit Partner of Virgin Galactic. #FLYBEYOND

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For content from the announcement, please visit: galactic.greygoosemediacentre.com or contact:

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