Idris Elba Reveals New Sky-High Anthem as He Comes Together with GREY GOOSE Altius to Create the Ultimate Celebration Moment

HAMILTON, BERMUDA (9th July, 2024) — To mark the launch of GREY GOOSE Altius, the new

luxury vodka inspired by the rare natural luxuries of the French Alps, Idris Elba has revealed his

latest track, the sky-high summer anthem ‘Pushing On.

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Elba and GREY GOOSE Altius have collaborated to create the ultimate celebration moment with

friends, the limited-edition smooth-tasting luxury vodka made from Alpine spring water and

winter wheat combined with the definitive soundtrack from Elba.

As well as launching new music, Idris has recorded an exclusive short film where the actor,

producer and DJ shares his creative process and inspiration behind the track. This collaboration

sees the vodka brand and award-winning actor and DJ join forces, united by a shared passion for

craftsmanship, brought to life through the skill of music and the exquisite luxury vodka.

The epic release follows the exclusive GREY GOOSE Altius launch party in Ibiza earlier this

summer, which saw Elba DJ to a star-studded array of attendees in a private villa on one of the

highest peaks on the island. The track now forms the soundtrack to parties across Europe this

summer, alongside GREY GOOSE Altius.

Idris Elba comments: “Vibrations, rhythm, music, melody... all of these things are an emotion for

me. I have to imagine what I want the song to do, and I get inspired by things that sound like that.

Everyone speaks different languages, are different ages, different generations but as soon as you

play music, it’s just one frequency”

GREY GOOSE Altius, the new pinnacle of luxury vodka, is crafted for toasting life's personal

milestones, professional triumphs, and the simple pleasure of gathering with friends. Elevate

every celebratory moment with GREY GOOSE Altius, designed to transform any occasion into an

extraordinary experience.

‘Pushing On’ is available on Spotify now and you can experience the taste of GREY GOOSE

Altius in select clubs and bars around the world.

For more information about GREY GOOSE ALTIUS, please contact:

Jessica.Empson@ogilvy.com

Hi-res imagery and film linked here.

NOTES TO EDITOR :

GREY GOOSE Altius Product Details :• GREY GOOSE Altius is crafted with Alpine Spring water and winter wheat from Picardie.

• The vodka undergoes a unique filtration process at -24 degrees Celsius, resulting in a

velvety smooth taste with delicate alpine minerality and soft green apple notes.

• Each bottle is hand-bottled and individually numbered, reflecting unmatched

craftsmanship.

Available in 700ml and 1.75l bottles at the world’s best bars, nightclubs, and restaurants.

Currently in Europe’s summer hotspots: Ibiza, Mykonos, Saint Tropez, and Porto Cervo, with

London, Paris, Dubai and the USA debuting this Autumn.

ABOUT GREY GOOSE ALTIUS

GREY GOOSE Vodka introduces its newest ultra-premium innovation, GREY GOOSE Altius.

Drawing inspiration from the French Alps, the latest limited edition release from the

quintessential French vodka is filtered at sub-freezing temperatures to capture the rare wonder

of the mountains. GREY GOOSE Altius was created with processes inspired by the

extraordinary, natural effects of high-altitude crystallization that happens at glacial conditions

to yield a remarkably smooth vodka using Alpine spring water and winter wheat from Picardie.

This rare expression of GREY GOOSE is distilled from the soft French winter wheat that the

brand is known for, and for the first time, blended with spring water originating from some of the

highest peaks in the French Alps. The alpine water in GREY GOOSE Altius begins its journey in

the clouds atop Western Europe's peaks, winding through crystalline rocks to a pristine, pure

alkaline aquifer. After being blended, GREY GOOSE Altius is filtered at a very low pressure of -24

degrees Celsius, resulting in a glacially smooth taste and velvety mouthfeel. On the palate,

GREY GOOSE Altius is best described as complex with delicate alpine minerality, refreshing

soft green apple notes and a unique earthy undertone.

Please see here for the link to the GREY GOOSE Altius product press release.

About GREY GOOSE ® Vodka

GREY GOOSE is made with the highest-quality ingredients and has a 100% traceable

production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused

on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in

France, with a recipe and process that remains unchanged since inception, using just two

ingredients – single-origin Picardie wheat and spring water from our natural limestone well in

Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.

The expertise of the GREY GOOSE Cellar Master, François Thibault, ensures unparalleled

smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE

Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, and GREY GOOSE Le Citron Flavored

Vodkas; and now GREY GOOSE ALTIUS.

www.greygoose.com

The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in

Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including

Bacardi International Limited.