GREY GOOSE® Vodka Introduces its First Bottled MARTINI Cocktail to Bring the Perfect Pour Home

HAMILTON, BERMUDA (APR. 4, 2023) — Today, GREY GOOSE has announced the launch of its newest innovation, the ready-to-serve GREY GOOSE Classic Martini Cocktail. Expertly mixed just as GREY GOOSE creator Cellar Master Francois Thibault’s crafts his own martini cocktails, the new offering is made with just three premium ingredients: GREY GOOSE vodka, dry French vermouth, and a dash of orange bitters. Simply shake or stir over ice, pour into a glass, and garnish with an olive or lemon twist for the perfect pour every time.

The innovation offers a new solution to the recent martini cocktail resurgence. The iconic drink has experienced a sudden spike in popularity over the last few years, officially replacing the Moscow Mule as the No. 2 most-popular order last December (CGA by Nielsen IQ, 2022). To bring bartender-quality martini cocktails to drinkers at home, the new offering pours up to eight serves, adding a touch of elegance to dinners, cocktail parties, and stylish entertaining.

"We believe there is a strong demand to enjoy martini cocktails at home, but many find the drink ‘too intimidating’ to make themselves, or want to avoid the fuss of batching multiple servings for large gatherings,” said GREY GOOSE Vice President of Marketing, Aleco Azqueta. “That insight presented an exciting opportunity for GREY GOOSE to fill this need, while reinforcing the intrinsic synergy between the cocktail and brand’s DNA.

“With every launch, our aim is to create experiences of unparalleled quality and without compromise. We knew we had to bottle the perfect GREY GOOSE martini cocktail that guaranteed a smooth, well-balanced pour every time. Further, because the cocktail is notoriously personal, we wanted to ensure that drinkers could choose to shake or stir to their desired liking.”

Available nationwide and on GreyGoose.com, the GREY GOOSE Martini Cocktail can be purchased in 375ml (SRP $16.99) and 750ml (SRP $29.99) sizes. For a limited time, consumers can purchase the GREY GOOSE Classic Martini Cocktail Kit at GreyGoose.com, featuring a 375ml GREY GOOSE Classic Martini Cocktail bottle and two branded martini cocktail glasses ($27.99).

For more information about the GREY GOOSE, please contact greygoose@nikecomm.com and Carmen Wharton at cmwharton@bacardi.com.

About GREY GOOSE ® Vodka

GREY GOOSE is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.

The expertise of the GREY GOOSE Cellar Master, François Thibault, ensures unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, and GREY GOOSE Le Citron Flavored Vodkas.

www.greygoose.com

The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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