BACARDI Toasts to Halloween with a Spooky New Content Series, Snapchat Lens, & Limited-Edition Glow-In-The-Dark Bottle!

This Halloween, BACARDÍ is leaning into classic horror movie tropes with the terrifying debut of two new digital shorts spotlighting Halloween cocktails, The Zombie and Blood Moon, and the return of the limited-edition glow-in-the-dark bottle!

Directed by Emily Elizabeth Thompson, each short channels the spirit of the holiday with a haunting how-to on creating the Zombie and Blood Moon cocktails. The Zombie takes place in a gothic and mysterious cemetery, with undead hands rising from the ground to mix together a scary-good drink. In Blood Moon, a dead-silent kitchen features a static TV set and a gust of wind (or is it?), which usher in our ghostly bartenders who quickly prepare the spooky serve. Each film features a thrilling twist on cocktail making, with dynamic visuals and nods to classic terrifying films for Halloween and horror fans alike.

See the Blood Moon video HERE and The Zombie HERE

Both spots also feature BACARDÍ’s fan favorite, glow-in-the-dark bottle, which will rise again—literally!—just in time for Halloween this year. Every bottle features the iconic BACARDÍ bat joined by several glowing companions, making it the perfect party favor, haunted house décor, or spooky bar cart addition this October.

Priced at $13.99 a bottle, BACARDI Superior is a versatile light and dry white rum, ideal for mixing in Halloween cocktails. Gather with your boo or your witches and enjoy some of BACARDÍ’s spookiest serves. The Zombie is made by blending smooth BACARDÍ Superior and smoky BACARDÍ Black, as well as bright citrus for a delicious cocktail that won’t cause a fright. If you’re looking to cast a spell on your guests, make a batch of the spookily satisfying Blood Moon cocktail, with BACARDÍ Limon, blood orange syrup, lime juice, and ginger beer. Full recipes are below.

The digital shorts will be accompanied by static visual assets highlighting the bottle and cocktail recipes. BACARDÍ has also created a Terrifyingly Good Halloween Playlist, available on Spotify, and will be launching a custom Snapchat lens that allows anyone to view their face made up as various Halloween characters inspired by the cocktails

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Images (3) -

Image Bacardi_Halloween_BloodMoon_1x1.jpg

Image Bacardi_Halloween_Zombie_1x1.jpg

Image Bacardi_Halloween_Superior_1x1.jpg

Videos (2) -

Video F24_BACARDÍ_Halloween_BloodMoon_US_SuperiorGOP_TITLED_ProRes_30_16x9.mov

Video Zombie Serve Film US Superior Glow-On-Pack + Black_30.mov