Celebrate World Whisky Day with Milroys New Craft & Rare Drams to Door Subscription Service

Available via www.dramstodoor.co.uk now for £40 per box or £34.99 on a monthly basis

London, May 2021 – Arriving just in time to help you raise a toast to World Whisky Day on 15th May, Milroy’s Soho, London’s oldest whisky shop, has collaborated with craft whisky brands including ABERFELDY, CRAIGELLACHIE, ROYAL BRACKLAÒ and DEWAR’SÒ to launch a brand new bespoke whisky subscription service tailored specifically to your palate. Each limited-edition box contains five 30ml drams selected from a curated range of unique and rare whiskies, offering customers the unique chance to sample expressions rarely available to taste. Each beautifully presented box contains whiskies selected by Milroy’s experts, tailored to each recipient’s unique palate preferences via a flavour- focused interactive survey, spanning age, finishes, geography and more, alongside tasting cards and specially created virtual tasting videos guiding them through each tasting pack.

Boxes can be purchased now as a three-, six- or twelve-month subscription at RRP £34.99 monthly, or as a one-off purchase for RRP £40. Available whilst stocks last. The perfect gift for whisky lovers, each tasting set also unlocks a 10% discount for a full-sized bottle of ABDERFELDY, CRAIGELLACHIE, ROYAL BRACKLA and DEWAR’S.

FIND YOUR FLAVOUR

Whether you are a whisky novice or a seasoned taster, the expert team at Milroys have created an exclusive 'Subscription Finder' survey to identify the perfect flavour profile for your palate, built on their unrivalled knowledge of and passion for whisky. Take the survey via the Drams to Door website and be paired with one of six profiles - Peaty, Winey, Woody, Fruity, Floral or Cerealy.

A truly bespoke experience, each selection has been handpicked by the experts at Milroy’s, who know a thing or two about the best dram, accompanied by tasting videos led by Milroys owner Simo and his vast network of whisky experts.

RARE FINDS

The expert team at Milroys will be leveraging their unparalleled access to single cask and limited bottlings to curate an at-home Whisky experience like no other. Each letterbox- friendly delivery is filled with award-winning* unique and unexpected stories of craft and heritage, that will give you a one-of-a-kind taste of whisky history; including ABERFELDY’s 21-year-old single malt highland scotch, a golden dram that’s rich in honey flavour with creamy intensity and toasted coconut, and CRAIGELLACHIE’s 17 Years Old Speyside spirit, bursting with dried tropical and exotic fruit notes, underlined by smoky liquorice – both recently awarded double gold medals at the World Spirits competition.

Leading Malt Master Stephanie Macleod’s obsession with maturation and finishing in the finest selected casks has led to the re-imagining of the new ROYAL BRACKLA range and its mission to create the finest sherry cask finished malt whisky in the world. Drams to Door subscribers will be given the opportunity to taste the full recently launched range including ROYAL BRACKLA 12 Years Old, finished in Oloroso sherry casks, creating an opulent, fruity whisky with rich sherried notes and soft spicy overtones; ROYAL BRACKLA 18 Years Old, revered for its Palo Cortado sherry cask finish, which results in layers of sweet, dried fruits and warm spices on the palate and ROYAL BRACKLA 21 Years Old finished in a blend of Pedro Ximénez Oloroso and Palo Cortado Sherry Casks, coming to the fore in its syrupy toffee and richly fragrant summer berry notes.

Taking tastebuds on a truly flavourful journey, subscribers can also try one of the DEWAR’S award-winning 8 Years Old innovative Cask Finish Series, with drams from both DEWAR’s Caribbean Smooth and DEWAR’s Ilegal Smooth – two delicious whiskies blended from up to 40 single malt and grain whiskies and double-aged before being finished in either Caribbean rum casks for silky caramel and pineapple flavours or Mexican mezcal casks, resulting in uniquely smoky and herbaceous notes of green pepper.

THE WILD CARD

In addition to the range of whisky, the first woody box will include a measure of SANTA TERESA 1796Ò Rum, a spirit often mistaken for a whisky due to its blend of rums aged up to 35 years in bourbon barrels, which are further blended through an artisanal solera method, resulting in a beautifully dry, smooth and balanced spirit with an unexpectedly dry finish.

The new flavour-fuelled Drams to Door subscription service
(RRP £34.99 per month / £40 for a single box) is available from www.dramstodoor.co.uk now whilst stocks last, nationwide delivery and global delivery (on request).

Retail consultations are also available via email (shop@milroys.co.uk), offering helpful and friendly advice on which whisky is right for you.

#DramstoDoor @milroysofsoho @aberfeldy @craigellachie @dewarsaberfeldy @royalbrackla @santateresarum @milroysofsoho @milroysofspitalfields

Find out more about World Whisky Day at: www.worldwhiskyday.com

-ENDS-

For more information and press enquiries on the latest Drams to Door series featuring ABERFELDY, CRAIGELLACHIE, DEWAR’S, ROYAL BRACKLA or SANTA TERESA 1796 please contact:

Paige Gordon Stewart
Tel: +44 767 815811
Email: paige@shift6pr.global

For Milroys press enquiries please contact: Amelia Jefferies
Tel: +44 791 730 4607
Email: milroys@purplepr.com

Notes to Editors

About Milroys Soho

London’s Original Whisky Specialist, Milroys Soho opened in 1964 as The Milroy’s Soho Wine Market and was instrumental in the introduction of Scottish single malts to the UK market in the 1960’s and ‘70’s. Milroy’s became known for selling the largest selection of whisky in London, even delivering to No. 10 Downing Street, and many of the biggest names in whisky started their careers on the shop floor.

In 2014, Milroys Soho was purchased by Martyn ‘Simo’ Simpson, who was determined to maintain its individuality and heritage. He installed a whisky bar in the shop and reinstated the cellar bar, working with Bar Manager Chris Tanner to create the much-lauded The Vault cocktail bar– famously hidden behind a bookcase. Milroys continues to expand its unparalleled selection of whiskies from all over the world, curated by their expert team, whose encyclopaedic knowledge and unrivalled passion builds on the legacy of London's Original Whisky Specialist.

About Milroys Spitalfields

Building on the legacy of the Milroy’s Brothers and the contemporary direction the brand has taken in the last five years, 2019 saw the opening of Milroys Spitalfields, a four-storey whisky lovers’ paradise on the iconic Commercial Street.

With the UK’s largest selection of whisky outside of Scotland, the ground floor Whisky Bar serves whisky from around the world by the dram alongside a relaxed cocktail menu, while The Proofing Room in the basement offers a relaxed, speakeasy feel with interesting-yet- unpretentious drinks. The top two floors serve as The Dram House private members club, named for the pop-up bars the Milroy Brothers’ established in Japan. Over three floors, members can experience Milroys' vast selection of whisky from around the world and utilise their unmatched connections in the industry to enjoy unfettered access to unique and unusual drams.

Drams to Door

Whisky lovers are invited to take the online Subscription Finder quiz to be matched with their ideal flavour profile. Each month, they will receive a curated Drams to Door selection of whiskies from around the world including:

Cerealy Flavour Profile
MONTH 1 - (£35)
Craigellachie 13 46%, Deanston 12 46.3%, Glen Deveron 10 40%, Kilbeggan 40%, Benromach Organic 2012

MONTH 2 - (£35)

Dewar’s 12 40%, Tobermory 12 46.3%, Timorous Beastie 46.8%, Crabbie 8 46%, The Deveron 12 40%

MONTH 3 - (£35)

Dewar’s 15 40%, Kingsbarns Dreams to Dram 46%, Roe & Co 45%, Teeling Single Grain 46%, Aultmore 9 SMOS Reserve Cask Parcel 48%

-

Floral Flavour Profile
MONTH 1 - (£35)
Aultmore 12 46%, Aberfeldy 12 40%, Nikka Coffey Grain 45%, Glengoyne 12 43%, Bruichladdich Classic Laddie 50%

MONTH 2 (£35)

Aultmore 18 46%, Dalwhinnie 15 43%, Aberfeldy 18 Re Wine 40%, Glen Moray Classic 40%, Loch Lomond 12 46%

MONTH 3 (£35)

Aultmore 25 46%, Nikka Coffey Malt 45%, Dewar’s 15 40%, Linkwood 12 F&F 43%, Inchgower 9 43%

-

Fruity Flavour Profile
MONTH 1 - (£35)
Deveron 12 40%, Auchentoshan 12 40%, Kingsbarn Balcomie 46%, Nc’nean Organic Batch 2 46%, Aberfeldy 21 40%

MONTH 2 - (£35)

Aultmore 12 46%, Dewar’s 12 40%, Glenfiddich 15 40%, Tullamore Dew XO Rum 43%, Nikka Days 40%

MONTH 3 - (£35)

Dewar’s 8 Rum Finish 40%, Blair Athol 5 Provenance 46%, Toki 43%, Mackmyra Gront Ti 46.1%, Aberfeldy 16 40%

-

Smoky/ Peaty Flavour Profile
MONTH 1 - (£35)
Craigellachie 13 46%, Bunnahabhain Stiureadair 46.3%, Laphroaig Quarter Cask 48%, Smokehead Single Malt 43%, Lagavulin 8 48%

MONTH 2 - (£35)

Dewar’s 8 Mezcal 40%, Cask Islay Cask Strength 58.6%, Caol Ila 8 46%, Compass Box Peat Monster 46%, Ledaig 10 463%

MONTH 3 - (£35)

Craigellachie 17 46%, Bunnahabhain Toiteach A Dha 46.3%, Paul John Peated 55.5%, Bowmore 12 40%, Benromach Peat Smoke 46%

-

Winey Flavour Profile
MONTH 1 - (£35)
Aberfeldy 15 43%, Glendronach 12 43%, Glengoyne 12 43%, Glenfarclas 15 46%, Arran Sherry Bodega 55.8%

MONTH 2 - (£35)

Aberfeldy 18 Red Wine 40%, Royal Lochnagar 40%, Glen Moray Port Cask Finish 45%, Arran Sauternes 50%, Dewar’s 18 40%

MONTH 3 - (£35)

Aberfeldy 16 40%, Glenrothes 7 Provenance 46%, Dewar’s 8 40%, Glenkinchie Distillers Edition 43%, Talisker Port Ruighe 45.8%

-

Woody/Spicy Flavour Profile
MONTH 1 – (£35)
Royal Brackla 12 40%, Knob Creek Rye 50%, Compass Box Spice Tree 46%, Benriach 12 46%, Santa Teresa (RUM) 40%

MONTH 2 – (£35)

Deveron 12 40%, Rittenhouse 50%, Royal Brackla 12 40%, Bunnahabhain 12 46.3%, Tamdhu 12 43%

MONTH 3 – (£35)

Royal Brackla 21 43.3%, Macallan 12 Double Cask 40% Linkwood 12 DS Tayman 46%, Arran Quarter Cask 56.2%, Deveron 18 40%

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*World Spirits Competition (San Francisco) award winners currently available in the range include:

DOUBLE GOLD MEDAL, ABERFELDY 12-Year-Old Single Malt Highland Scotch, Scotland, UK [40%]

DOUBLE GOLD MEDAL, ABERFELDY 21-Year-Old Single Malt Highland Scotch, Scotland, UK [40%]

DOUBLE GOLD MEDAL, ABERFELDY 16-Year-Old Madeira Cask Single Malt Highland Scotch, Scotland, UK [40%]

DOUBLE GOLD MEDAL, CRAIGELLACHIE 13-Year-Old Single Malt Scotch, Scotland, UK [46%]

DOUBLE GOLD MEDAL, CRAIGELLACHIE 17-Year-Old Single Malt Scotch, Scotland, UK [46%]

DOUBLE GOLD MEDAL, AULTMORE 12-Year-Old Speyside Single Malt Scotch, Scotland, UK [46%]

SILVER MEDAL, ABERFELDY 16-Year-Old Single Malt Highland Scotch, Scotland, UK [40%]

About ABERFELDY Single Malt Scotch Whisky

ABERFELDY distillery was founded in 1898 by the dynamic Dewar brothers, John Alexander and Tommy. They built on a site just a stone’s throw from the birthplace of their father, the pioneering blender John Dewar.

Alongside the distillery, and known to contain deposits of alluvial gold, flows the Pitilie Burn; the perfect water source for the Golden Dram. While inside, time-honoured techniques like long fermentation, which conjures rare, honeyed notes, safeguard the whisky’s flavour profile, renowned for its rich, sweet, smooth taste.

The brand’s core portfolio is comprised of ABERFELDY 12 Years Old, ABERFELDY 16 Years and ABERFELDY 21 Years Old. The single malt brand of ABERFELDY is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About CRAIGELLACHIE Single Malt Scotch whisky

CRAIGELLACHIE began production in 1891, built by Peter Mackie and Alexander Edward high on the craggy rock upon which the village of Craigellachie stands, above the confluence of two great rivers in the very heart of Speyside.

Described as “old-fashioned” even in 1891, staying true to traditions the distillery still uses worm tubs to cool the sprit, bestowing extra flavour and creating a distinctive muscular character to rival whisky twice its age. CRAIGELLACHIE is famously robust and challenging in style.

The brand’s core portfolio is comprised of CRAIGELLACHIE 13 Years Old, CRAIGELLACHIE 17 Years Old and CRAIGELLACHIE 23 Years Old. The single malt brand of CRAIGELLACHIE is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About DEWAR’S

Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15- Year-Old, DEWAR'S 18-Year-Old, DEWAR’S Double Double Series, DEWAR’S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About ROYAL BRACKLA Single Malt Scotch Whisky

Founded in 1812 by Captain William Fraser, ROYAL BRACKLA’s regal malt has a remarkable history. The distillery itself is over two centuries old and its malt’s nickname of ‘The King’s Own Whisky’ stems from its distinction as the first Single Malt to be granted a Royal Warrant. A feat that raised whisky’s wider status to a drink fit for kings and queens. ‘The Drink Divine’, as it was known once it furnished the royal table, is one of the foundation stones in the story of Scotland’s national drink.

High-grade barley, flawless water from the Cawdor Burn and slow distillation produce a truly refined spirit, before each age statement is expertly finished in specific types of the finest of Sherry Casks, imparting each expression with incredible complexity and opulent sherried notes. The newly revised portfolio comprises three ROYAL BRACKLA single malts: the 12 Years Old, 18 Years Old and 21 Years Old. The single malt brand of ROYAL

BRACKLA is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About SANTA TERESA 1796 Rum

Founded over 200 years ago in the heart of Venezuela, five generations of the Vollmer family have been the head and heart of the Hacienda Santa Teresa, refining and improving the techniques of rum making from generation to generation. Santa Teresa 1796 is a blend of rums aged for up to 35 years before being aged in bourbon barrels and further matured through an artisanal Solera method, making for a smooth and balanced rum of exceptional richness with an unexpectedly dry finish.

One of the Caribbean's first rum producers, originating from the valley of Aragua, Venezuela, the brand started life as a sugar cane plantation in 1796 and remains to this day as a family owned and independently owned business. Starting commercial production in around 1885, Santa Teresa rums have been produced at Hacienda Santa Teresa for more than two centuries and are now present in more than 30
countries. Registered in 1909, the Santa Teresa brand boasts the title of Venezuela’s very first rum trademark – the second trademark in the country overall – as well as proudly carrying the “Ron de Venezuela” (Rum of Venezuela) DOC label.

Please drink responsibly