Bacardi Media Centre

3 October 2019

[LONDON, UK – 2nd OCTOBER 2019] – Last night BOMBAY SAPPHIRE® hosted guests from the creative arts at the VIP launch of the BOMBAY SAPPHIRE Stir Creativity Lounge at Frieze London, which will be open to Frieze guests from tomorrow until Sunday 6th October.

Guests including man of the moment and Top Boy star Ashley Walters, top models Daisy Lowe and Erin O’Connor, designer Pam Hoggand one-half of Rizzle Kicks Jordan Stephens and girlfriend Amber Anderson attended the preview of the gin brand’s new Artificial Intelligence art collection, created in collaboration with artist Yinka Ilori.

Being Human actor and art-collector Russell Tovey was seen chatting to Yinka about his latest artworks in the Bombay Sapphire lounge. The Talk Art co-host attended the VIP preview night of Frieze London fresh from opening Margate NOW Festival as a first time curator.

Also joining them in the lounge were stylist Grace Woodward, model of the moment Saffron Vadher and coveted milliner Victoria Grant who was seen sporting one of her own creations, last worn by Madonna.

Speaking on the collaboration with Bombay Sapphire and the launch of his first work at Frieze London, Yinka Ilori said: “It’s been amazing to see the art up on the walls and experienced in a different context. It’s been an electric evening and I’m so pleased to see the project come together after weeks of planning.”

Guests sipped on cocktails including the signature BOMBAY SAPPHIRE & Tonic, Secret English Garden and Tang Tea Punch while enjoying canapés such as heritage beetroot with truffle goat’s cheese mousse, tomato tartare, beef sirloin with smoked sweetcorn purée, and ginger butter poached lobster with blood orange caviar.

The lounge will offer five BOMBAY SAPPHIRE guest cocktails created in partnership with London’s top bartenders, demonstrating the creative potential within every drop of Bombay Sapphire gin. Participating bars include Artesian, Oriole, China Tang, Kwãnt and Satan’s Whiskers.

Bombay Sapphire and Yinka Ilori collaborated on the AI art collection to explore the relationship between creativity and technology. Ilori was drawn to AI as a new creative medium, training an intelligent algorithm to utilise ‘colour memory’ based on his existing illustrations, resulting in completely original artworks.

BOMBAY SAPPHIRE is leading a global mission to ‘Stir Creativity’ – a call to arms for everyone to engage with their creativity and unlock their creative potential.

Buy tickets for Frieze here.

@bombaysapphireuk

#StirCreativity

@yinka_ilori

ENDS

For press enquiries please contact bombaysapphireuk@ogilvy.com.

Notes to Editors

ABOUT BOMBAY SAPPHIRE® AND CREATIVITY

Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.

From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.

For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.

The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.

About BOMBAY SAPPHIRE®

BOMBAY SAPPHIRE is the world's number one premium gin by value. Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. 

BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).

The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Enjoy BOMBAY SAPPHIRE responsibly

For the facts: Drinkaware.co.uk

BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK

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