HAMILTON, BERMUDA (October 18, 2023) - Today, GREY GOOSE vodka is proud to announce Paris Hilton as its Creative Director of Martini Cocktails. The businesswoman, TV mogul, DJ, singer, global style icon and queen of “sliving” has long merged the worlds of fashion, music and technology. Adding mixology to the list, Hilton’s appointment marks a new chapter for the brand.
Effective immediately, Hilton will lead the shaking, stirring, pouring, and enjoying of GREY GOOSE vodka’s newest innovation, the GREY GOOSE Classic Martini Cocktail: a bottle* of perfectly batched, ready to serve classic martini cocktails you just shake or stir over ice, pour into a glass, garnish, and enjoy, for the perfect serve every time.
“I’m excited to add Creative Director of Martini Cocktails to my resume and lead strategy for a cocktail that I’ve always thought was hot,” said Paris Hilton. “Together, we’ll show the simplicity of making martini cocktails at home, especially when you’re using the already batched GREY GOOSE Classic Martini Cocktail in a bottle.”
“We’re delighted to welcome Paris,” said Vice President of GREY GOOSE, North America, Aleco Azqueta. “She has broken boundaries for decades. Her unparalleled taste aligns closely with our brand values, and we’re thrilled to explore this next phase of the GREY GOOSE martini cocktail under her stewardship.”
As the new Creative Director, Hilton will lead and star in a new campaign for the GREY GOOSE Classic Martini Cocktail, debuting on brand social channels in November. In the spot, directed by Nina Meredith and produced by Radical Media, Hilton flexes her impressive mixology skills to showcase how to craft the perfect martini cocktail for home entertaining.
*Available nationwide in the U.S. and on GreyGoose.com, the GREY GOOSE Classic Martini Cocktail in a bottle can be purchased in 375ml (SRP $16.99) for three to five cocktails per bottle and 750ml (SRP $29.99) for eight to ten cocktails per bottle.
For more information, please contact greygoose@nikecomm.com.
About GREY GOOSE vodka
Made without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.
The expertise of the GREY GOOSE Cellar Master, François Thibault, ensures unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Essences, GREY GOOSE® La Poire, GREY GOOSE® L’Orange, and GREY GOOSE® Le Citron Flavored vodkas.
SIP RESPONSIBLY.
The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Press Contacts
GREY GOOSE | greygoose@nikecomm.com