Volume Up: BACARDÍ RUM brings Casa BACARDÍ to All Points East and LIDO with a DJ Line-up Led by Tash LC, Facta and Jjess

The Casa BACARDÍ® DJ-led programme will feature electric, genre-spanning sets from Facta, Tash LC, Jjess and plenty more across both festival weekends.

A high-energy music hub at the heart of the festival day, Casa BACARDÍ has a dedicated bar serving the iconic BACARDÍ & Coke, including a Personalise Your BACARDÍ & Coke experience, alongside a lineup of delicious cocktails.

New for 2026: brand new BACARDÍ-oke programme launches on 21 and 22 August, hosted by Madame Joyce.

Following back-to-back weekends at All Points East, Casa BACARDÍ lands at LIDO on 31 August for one final round in the UK.

[LONDON, UK, 20 August 2026] When the main stages go quiet, Casa BACARDÍ keeps the beat going. BACARDÍ, the world's number one international rum brand, is bringing Casa BACARDÍ back to UK festivals this summer, making its debut at All Points East and LIDO with a dedicated DJ stage and bar experience.

Keeping the party going between main stage sets, Casa BACARDÍ is a high-energy hideout to discover new music, meet new people, and enjoy incredible cocktails, without missing a beat of the action.

The Casa BACARDÍ programme will feature a selection of the most electric DJs on the circuit, including Facta, Tash LC, Jjess and more, across both festival weekends, bringing a mix of forward-thinking electronic, club and pop sounds to Victoria Park.

At the centre of the experience sits the Casa BACARDÍ bar, serving up ice-cold BACARDÍ & Cokes, and BACARDÍ rum cocktails throughout the day. When the main stage goes quiet, Casa BACARDÍ gives festivalgoers the perfect space to enjoy a vibrant line-up of signature BACARDÍ serves, soundtracked by top tier selectors.

New for 2026, BACARDÍ-oke joins the Casa BACARDÍ programme on 21 and 22 August, turning the crowd into the main event. Hosted by Madame Joyce, social media’s queen of infectious banter, live karaoke performances between main stage sets will bring the biggest hits from every genre to the BACARDÍ-oke stage. The crowd - not just the DJs - will be the ones stealing the spotlight!

Line-Up:

Fri 21 Aug: BACARDI-oke (all day) + Tash LC

Sat 22 Aug: BACARDI-oke (all day) + TBC

Sun 23 Aug: Rachel Grace Almeida + Facta

Fri 28 Aug: Errol

Sat 29 Aug: Jjess

Sun 30 Aug: Hot Milk + TBC

Mon 31 Aug: Harry Gay b2b Meg Ward

Tash LC added: " Casa BACARDÍ is a one-of-a-kind festival stage. The kind of stage I love where it’s not just a DJ performing, but a whole immersive experience where the crowd and DJ become one. It’s so exciting and fun and I’m feeling super gassed to be a part of it this year! I think people are going to be talking about Casa way after they’ve left the APE gates"

Lesley-Anne Cohen, UK Marketing Manager for BACARDÍ rum, said: “As festival culture evolves, Casa BACARDÍ is evolving with it, creating new ways for fans to connect with music, friends and unforgettable experiences. With a high energy line-up of DJs, BACARDÍ-oke and personalised BACARDÍ & Coke serves, we're creating an unrivalled destination that will be at the heart of the festival and truly embodies the BACARDÍ spirit to Do What Moves You”.

The campaign builds on the ongoing commitment of BACARDÍ to festival culture, drawing on its legacy of encouraging people to Do What Moves You. Since 1862, BACARDÍ has invited everyone to dance without judgement, connect without hes. itation, and embrace moments of energy. This year, that spirit is travelling to leading festivals around the world through Casa BACARDÍ, with appearances at Solar and Paaspop in the Netherlands, Sueños and EDC Festival in the USA, and Parookaville in Germany, alongside its UK festival debut at All Points East and LIDO.

Download campaign images [here]

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NOTES TO EDITOR

For press enquiries, please contact bacardiuk@ogilvy.com

Event information:

All Points East: 21–22 August 2026 (BACARDÍ-oke launch), Casa BACARDÍ continuing 23, 28–30 August

LIDO: 31 August 2026

Location: Victoria Park, London

Assets available on request:

Hero images of the Casa BACARDÍ stage and build

Headshots of DJs on the line-up

Link to owned social content (where available)

Full BACARDÍ spokesperson quote and imagery

About BACARDÍ® Rum - The World's Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world's most awarded rum, with more than 1,000 awards for quality, taste, and innovation. Today, the Caribbean Island of Puerto Rico is where BACARDÍ rum is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com

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