BACARDI Brings Summer Vibes into Winter - with the BACARDI x on Vacation Collection

Hamburg, Germany, November 20, 2024 – In the middle of the cold, grey and dark season, true to the motto ‘Do What Moves You’, BACARDÍ has teamed up with the fashion label On Vacation to inspire people. The resulting limited edition BACARDÍ x On Vacation Capsule Collection encourages consumers to embrace summery designs even in winter and to do what inspires them. The Capsule Collection and the exclusive BACARDÍ Bundle Box are available from 20.11.2024.

Time for a tropical (fashion) escape: the tropical trend is as big as ever, whether it is expressed through recipes, interior or fashion choices.[1] BACARDÍ, the world's most awarded rum brand, has teamed up with Berlin-based fashion label On Vacation to launch a limited-edition capsule collection that will put you in a good mood at any time of year.

Inspired by the Caribbean heritage of BACARDÍ and On Vacation's commitment to year-round holiday vibes, the collection encourages everyone to embrace the ‘Do What Moves You’ spirit. With comfortable fits and high-quality materials, the collection features a range of must-haves including t-shirts, hoodies, socks and a cap. And the designs? They are a tribute to the BACARDÍ heritage: With colorful yet modern visuals of the cocktail classics Mojito and BACARDÍ & Coke as well as the ‘Do What Moves You’ slogan, the essence of both brands is perfectly captured.

It was precisely for this reason that the right collaboration partner was quickly found in On Vacation. Founded in 2016, the German fashion brand champions the trendy vintage look. The brand's approach: enjoy life as if you were on holiday. No matter where you are and no matter what time of year, inspiring fashion pieces bring a holiday vibe into everyday life. ‘On Vacation’s aim is to evoke positive emotions and put people in the holiday state of mind. For us, BACARDÍ stands for self-expression - which is why the brands complement each other so well. The resulting collection is the best proof of this perfect match,’ says Ulrich Hasselmann, Founder & Managing Director of On Vacation Club.

For more summer feeling under the Christmas tree: The BACARDÍ x On Vacation Limited-Edition Collection

A classic with a twist: BACARDÍ has also developed an exclusive cocktail recipe for the collection - the Mojito Royale, which takes the popular classic to a whole new level, making it the perfect drink for more festive occasions.

Ingredients:

50 ml BACARDÍ Carta Blanca

25 ml lime juice

10 mint leaves

5 grapes

2 tsp white cane sugar or 15 ml cane sugar syrup

25 ml MARTINI Prosecco

Ice cubes or crushed ice

Garnish: Mint sprig & grapes

Preparation: Mix the grapes, limes & sugar (syrup) in a large highball glass and crush the ingredients with a pestle. Crush the mint leaves with a bar spoon and carefully fold the mint into the ingredients. Add BACARDÍ Carta Blanca and top up with ice cubes. Mix well and top with MARTINI Prosecco. Fold in carefully, top up with ice and garnish with mint and grapes.

Find more information here.

About BACARDÍ® Rum

Founded in 1862 in Santiago de Cuba by Don Facundo BACARDÍ Massó, BACARDÍ revolutionized the spirits industry with a rum that had a light body and a uniquely smooth taste. BACARDÍ’s distinctive flavor inspired cocktail pioneers to create some of the world’s most famous recipes, including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ® Piña Colada, and the BACARDÍ Presidente. Today, BACARDÍ rum is the world’s most awarded spirit, with over 1,000 accolades for quality, taste, and innovation. Puerto Rico is now home to BACARDÍ rum, ensuring that its flavor remains the same as when it was first blended in 1862. www.BACARDÍ.com

BACARDÍ is part of the BACARDÍ Limited portfolio, headquartered in Hamilton, Bermuda. BACARDÍ Limited refers to the BACARDÍ group of companies, including BACARDÍ International Limited.

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Press Contact:
PR-Agency
Burson GmbH
Claudia Schmidt
E-Mail: bacardi@bcw-global.com