7 July 2026
BOMBAY SAPPHIRE® Presenta Sparkling Lemon, Il Nuovo Formato Ready-To-Drink
Read more
[Hamilton, Bermuda – 10 July 2018] – Today, the world’s number one premium gin brand BOMBAY SAPPHIRE® announces the launch of Stir Creativity, a new fully-integrated global platform and positioning that will be executed through-the-line from July. Stir Creativity serves as a call to arms for everyone to engage with their creativity and unlock their creative potential.
The USD$20 million, 360-global marketing campaign encompasses advertising, partnerships, social media, experiential and public relations. The striking cocktail imagery released today for the digital out-of-home, print and social media elements of the global campaign has been shot by leading photographer Dan Tobin-Smith. Leading with the line '1 Part Gin, 3 Parts You', the versatility of BOMBAY SAPPHIRE and the endless creative cocktail possibilities that the gin offers are highlighted, putting people and their creativity at the heart of each creation.
In the UK, the July rollout includes more than 300advertising panels which will be targeted in key cities to drive awareness of the campaign.
Natasha Curtin, Global Vice President of BOMBAY SAPPHIRE, says of the campaign, “Creativity is something we all have in common. We’re hugely excited to launch our latest brand campaign Stir Creativity, through which we’re striving to inspire and enable creative self-expression. This campaign is the next step in the long-standing commitment from BOMBAY SAPPHIRE to fostering and nurturing creativity”.
For the first brand act in the global Stir Creativity campaign, BOMBAY SAPPHIRE will launch a new experiential concept, ‘CANVAS’. Across Europe, creatives will be given a space to create, handing over blank canvas spaces to be transformed into living works of art. CANVAS will launch in London on 17 July, bringing together 12 established and emerging artists from the UK, Germany, Spain and the Netherlands.
Guests to CANVAS will discover mixology as an art form, exploring the endless possibilities for creative personal twists on BOMBAY SAPPHIRE cocktails. All proceeds from the ticket sales of the London event will be donated to UK charity Developing Artists,who champion and support creativity.
ENDS
Agencies AMV BBDO, Ogilvy PR, Wasserman and OMD have devised and executed the campaign for BOMBAY SAPPHIRE.
For press enquiries please contact bombaysapphireuk@ogilvy.com
Notes to Editors
ABOUT BOMBAY SAPPHIRE® AND CREATIVITY
Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.
From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.
For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.
The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.
About BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value. Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous.
BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy BOMBAY SAPPHIRE responsibly
For the facts: Drinkaware.co.uk
BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK
https://www.instagram.com/bombaysapphire/
www.facebook.com/BombaySapphire
