GREY GOOSE® Vodka and "The Shop Uninterrupted" Announce "Set the Bar," a Special Episode Airing This Summer in Celebration of the US Open

HAMILTON, BERMUDA (July 18, 2023) - In continuation of their long standing partnership, GREY GOOSE vodka and the Emmy Award-winning series “The Shop UNINTERRUPTED” are thrilled to announce “Set the Bar,” their first-ever bonus episode for[1] the US Open filmed at Arthur Ashe Stadium. Starring guest host [TK], 10-time ATP World singles champion James Blake, current World No. 3 in women's singles Jessica Pegula, [third guest TK], and “The Shop UNINTERRUPTED” host Paul Rivera, the episode will feature unscripted conversation over GREY GOOSE Honey Deuces, the iconic signature cocktail of the US Open.

“For 17 years, Grey Goose has raised a glass to excellence at the US Open,” said Aleco Azqueta, GREY GOOSE Vice President of Marketing. “We’re excited to unite our partnerships with the USTA and ‘The Shop’ for this first-of-its-kind episode, which will share the untapped, inspired conversations and defining stories that our fans have come to expect through our support of UNINTERRUPTED. This is a special moment for the GREY GOOSE brand and we can’t wait for you to see it.”

"Set the Bar" was filmed at USTA Billie Jean King National Tennis Center, where the US Open is held, in front of a live audience, and can be viewed on the Grey Goose YouTube Channel and the UNINTERRUPTED YouTube Channel. This is the third collaboration between GREY GOOSE vodka and UNINTERRUPTED, the athlete empowerment brand founded by LeBron James and Maverick Carter, following their joint 2021 limited series "In the Moment'' and 2022 limited series "The Shop: Lineup."

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About GREY GOOSE vodka

Made without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.

The expertise of the GREY GOOSE Cellar Master, François Thibault, ensures unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Essences, GREY GOOSE® La Poire, GREY GOOSE® L’Orange, and GREY GOOSE® Le Citron Flavored vodkas.

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The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About UNINTERRUPTED

UNINTERRUPTED is a Sports Emmy-award winning athlete empowerment media, experiences, and consumer product brand that is part of The SpringHill Company, the media conglomerate spearheaded by LeBron James and Maverick Carter with the mission to empower greatness in every individual. UNINTERRUPTED original content properties, including The Shop: UNINTERRUPTED, Kneading Dough, and More Than An Athlete, are impacting culture and inspiring important conversations within and beyond sport and entertainment.

Press Contacts

GREY GOOSE | greygoose@Nikecomm.com

UNINTERRUPTED | Maxine.Chapman@UNINTERRUPTED.com