it's Time to Shake Things Up!

Hamilton, Bermuda – April 26th, 2022. Serving up delicious cocktails at home just got easier than ever with the launch of TAILS® COCKTAILS - an exclusive range of pre-batched, bar quality cocktails that are ready to enjoy in just 30 seconds.

The range of five TAILS COCKTAILS – each made using a premium spirit from the Bacardi portfolio, blended with top quality ingredients – includes the ‘Rum Daiquiri’ (BACARDÍ® rum); the ‘Whisky Sour’ (DEWAR’S® Blended Scotch whisky); the ‘Gin Gimlet’ (BOMBAY SAPPHIRE® gin); the ‘Espresso Martini Cocktail’ (42BELOW® vodka); and the ‘Passion Fruit Martini Cocktail’ (42BELOW vodka).

TAILS will be available for a RRP of £15 and the range is available now and will be rolling out from April in all major supermarkets, specialist liquor stores and online.

Offering all the complexity and flavour of hand-made cocktails but with none of the effort, the new range is a perfect addition to any home bar.

ADD ICE. SHAKE. POUR.

Serving TAILS COCKTAILS is as easy as 1,2,3 – pour 125ml into a shaker (or any closed container), then simply add ice, shake and pour – and a QR code on every 50cl bottle links to a 30 second ‘how to’ video.

Whether at home after work or having a casual get-together with friends, TAILS COCKTAILS are perfect for shaking up a catch-up, or as an alternative to wine and beer to make the moment extra special.

Evert-Jan Bos, General Manager, TAILS comments: "This is a game-changer for the home bar. TAILS COCKTAILS offer both incredible taste and convenience, making it easier than ever for people to enjoy the same flavour and complexity of a cocktail made from scratch, without any effort or expertise. No shopping for ingredients, no measuring, no recipes - just add ice, shake and pour - how easy is that?"

PANDEMIC SHAKES UP DRINKING OCCASIONS

“During the two years of lockdowns and staying-in, we’ve seen a huge trend for experimenting with cocktail creations at home, and learning more about premium spirits,” comments Brenda Fiala, Global VP of Strategic Insights & Analytics, Bacardi. “As a result, the home bar and serving cocktails when hosting dinner and garden parties has had a big resurgence.”

Brenda adds: “We also hear from people that they want to focus on connecting – and reconnecting - with their loved-ones. They want to enjoy those moments with great experiences, and they want those experiences to be quick and easy to organize. This makes it the perfect moment to be launching TAILS COCKTAILS - now people can serve up fantastic cocktails when hosting friends and family at home, without any planning or effort.”

For more information on TAILS COCKTAILS, visit www.tailscocktails.com.

-ENDS-

Media enquiries:
Bacardi Press Office: bacardipressoffice@ogilvy.com

NOTES TO EDITOR:

FURTHER PRODUCT INFO:

The range of TAILS COCKTAILS includes:

· Rum Daiquiri with BACARDÍ rum

· Whisky Sour with DEWAR’S Blended Scotch whisky

· Gin Gimlet with BOMBAY SAPPHIRE gin

· Espresso Martini Cocktail with 42BELOW vodka

· Passion Fruit Martini Cocktail with 42BELOW vodka

Each bottle contains four serves (based on a 125ml serve).

All lifestyle imagery can be downloaded here.


TAILS COCKTAILS Espresso Martini Cocktail

This sumptuous mix of 42BELOW vodka and premium espresso coffee is sure to impress your guests.

TAILS COCKTAILS Gin Gimlet

Simple and refreshing our recipe combines BOMBAY SAPPHIRE gin with elderflower liqueur and lime juice that will delight any gin lover.

TAILS COCKTAILS Rum Daiquiri

This classic rum cocktail is the perfect combination of BACARDÍ Carta Blanca rum, zesty lime and the sweetness of sugar.

TAILS COCKTAILS Whisky Sour

Treat your tastebuds with this rich, silky-smooth cocktail. Made all the smoother by the DEWAR’S Blended Scotch Whisky used.

TAILS COCKTAILS Passion Fruit Martini Cocktail

Discover the tropical taste of passion fruit, combined with citrus, 42BELOW Vodka and a sweet hint of vanilla.

Always drink responsibly.

About TAILS®

TAILS COCKTAILS is an exclusive range of premium pre-batched cocktails that bring the experience of the bar to consumers’ homes, with all the flavor and complexity of hand-made cocktails, but none of the effort. Established in 2010, TAILS was founded with a vision to make high-quality cocktails more accessible to a wider audience of cocktail lovers. Each TAILS COCKTAIL begins with the highest quality, premium spirits – BACARDI® Rum, 42BELOW® Vodka, BOMBAY SAPPHIRE® Gin and DEWAR’S® Blended Scotch whisky – blended with top quality ingredients. The TAILS brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda.

About Bacardi
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded over 160 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Visit http://www.bacardilimited.com or follow us on Twitter, LinkedIn or Instagram.